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In This Issue

Utilizing parts and accessories merchandising to increase sales

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There is nothing more impactful than a good first impression. A parts and accessories department’s design has a huge impact on sales – while the exact layout is ultimately dependent on the space available in the store, making it an attractive area will determine its success. “It has everything to do with any store’s ability to sell product,” said Jennifer ...

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ABC offers chance to shape policy

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The boating industry heads to the nation’s capital This year’s American Boating Congress kicks off May 9 and offers the boating industry a chance to shape the debate in an important election year. As in the past, dozens of industry associations are supporting this year’s ABC, with 35 co-hosts, including Boating Industry, as of March. ABC 2016 will be May ...

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Customer service that creates raving fans

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Nobody wants unhappy customers. At the very base of any business, we’re looking for happy customers. But there’s a big difference between satisfied and thrilled, between “not unhappy” and ecstatic. Far too often, companies end up settling for the former instead of aiming for the latter. Whether you call them raving fans, promoters or brand evangelists, they are the customers ...

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Safe Harbor Marinas plans aggressive expansion in 2016

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Safe Harbor Marinas announced its formal debut as the largest owner and operator of marinas in the U.S. at the International Marina and Boatyard Conference in Ft. Lauderdale. The company, which was formed in 2015 and backed by the American Infrastructure MLP Funds (AIM), recently completed acquisitions from four separate marina owners and operators. “With the launch of the newly ...

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A Q&A with Indmar’s product team

In 2015, Indmar, in partnership with Ford, introduced the ROUSH-charged Raptor engine to the inboard market, winning several industry awards, including being one of Boating Industry’s Top Products of the Year. In 2016, Indmar is expanding the Raptor line to new market segments. We talked to some of the Indmar product development team – vice president Scott Clack, vice president ...

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Survey: Regulations still big worry for industry

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Ethanol, RFS top list of concerns From tax policy to environmental regulations to the Renewable Fuel Standard, the government is making it more difficult to do business in the boating industry, say a majority of Boating Industry readers. That’s according to the latest Boating Industry reader survey of dealers, manufacturers, suppliers and others in the industry. We asked the readers of ...

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At the Helm: Your advocacy matters

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What is your top challenge in your business? Tracking down more business? Acquiring the capital to grow? Finding and keeping great employees? Whatever it is, there’s a very good a chance that you can find a government or regulatory issue at its core. Sure, there are societal and economic reasons that boating has declined in popularity from its peak, but ...

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Planning your exit strategy

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In our industry, it is easy to focus on the here and now: What do we need to do to have a successful season? How do we increase profits today? What products will drive more sales? However, it is to the detriment of our future if we cannot look further than beyond what is directly in front of us. This ...

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New player, technology aim at reinvigorating sterndrive segment

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From the two largest players taking very different approaches to developing new engines to a new manufacturer emerging in the market, the once predictable sterndrive engine segment has suddenly gotten a lot more interesting. In the last two years alone, Mercury has launched its purpose-built sterndrive, while Volvo Penta has introduced its Forward Drive, as well as its next generation ...

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