These stories appear in the current issue of Boating Industry.

2016 boating industry forecast

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Jonathan Sweet
December 30, 2015

Most segments, areas looking good for 2016 Sometimes there’s nothing wrong with being boring. That may be the best way to sum up the state of the boating industry these days, with slow and steady growth becoming the norm the last several years. That trend looks to continue this year. Industry estimates... Read more »

Versatility, day boating trends lead to center console growth

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Craig Ritchie, Contributing Writer
December 30, 2015

While pontoon boats have commanded the lion’s share of the sales and market share headlines over the past several years, more recently some of the fastest and most impressive growth has occurred in the saltwater fishing segment. The numbers don’t lie – according to the National Marine Manufacturers... Read more »

Boat clubs, sharing models enter strategic partnerships, grow industry

Brianna Liestman, Managing Editor
December 30, 2015

In order to get new boaters involved in our industry, it seems that all we need to do is open the door and invite them in. If that is the case, boat clubs and boat sharing are the surrounding gate that gets these potential consumers closer to the end goal of ownership. That first experience, when boaters... Read more »

Top 100 Spotlight: Embracing new markets

Jonathan Sweet
December 30, 2015

It’s no secret that America becomes more diverse every day. That means that the markets we’re trying to reach in the boating industry are also changing. And that trend is only accelerating. In 2014, the U.S. population under 5 years old was only 50 percent white. Only 59 percent of Millennials are... Read more »

At the Helm: Squeezing the middle

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Jonathan Sweet, Editor in Chief
December 30, 2015

In our research and interviews for this month’s industry forecast article, we’re seeing continued, steady growth in the boat market. Unit sales are up in the mid-to-high single digits, with similar growth projected for next year. It’s a growth trend that started several years ago, and it’s certainly... Read more »

2015 Best in Class: Best Service Department

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Boating Industry
December 2, 2015

Seattle Boat Company Seattle When it comes to getting the job done, there’s no doubt that Seattle Boat Company’s service department excels. It’s hard to argue with a technician efficiency rate of 111 percent. At Seattle Boat Company, a good service department is more than efficient: It is equally... Read more »

2015 Best in Class: Best Marketing

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Boating Industry
December 2, 2015

Action Water Sports Hudsonville, Mich. It’s like they always say: If you want something done right, you’ve got to do it yourself. This is the approach Action Water Sports takes with its marketing. All marketing for the dealership is done in-house, which allows the marketing team to make adjustments... Read more »

2015 Best in Class: Best Industry Advocate

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Boating Industry
December 2, 2015

The Sail & Ski Center Austin, Texas The Sail & Ski Center has been a leader in the marine industry for years, and nowhere is that more self-evident than in its efforts to improve boating across the country and at home. The Sail & Ski Center is a member of several local boating trades associations,... Read more »

2015 Best in Class: Most Innovative Dealer

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Boating Industry
December 2, 2015

Singleton Marine Buford, Ga. There may not be a dealer doing more to shake up the marine industry than Singleton Marine and its parent company, OneWater Marine Holdings. Since the beginning of 2014, the company has made big changes that will affect the company – and the industry – for years to come. First,... Read more »

2015 Best in Class: Best Boat Show Strategy

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Boating Industry
December 2, 2015

Pride Marine Group Bracebridge, Ontario Boat shows have played a major role in the success of Pride Marine Group as the company has grown to 11 locations. The Canadian dealer generates 45 percent of its leads through shows and events, and the Toronto International Boat Show alone is responsible for... Read more »

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