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In This Issue

2016 Best in Class: Best Training & Benefits


Best Training & Benefits Irwin Marine Laconia, N.H. During the recession, everyone had to scale back to stay alive. This meant making very difficult cuts within the business, and in many cases those cuts included benefits. However, the boating industry is now at a point where it has reasonably bounced back, and the benefits once provided to employees should return. ...

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2016 Best in Class: Best Marketing


Best Marketing Hampton Watercraft and Marine Hampton Bays, N.Y. From social media to direct mail to events, Hampton Watercraft and Marine put a particular emphasis on improving its marketing in 2015. The Long Island dealer started by expanding its social media presence through increased posting and special social media accounts dedicated to its MasterCraft boat line. “While we try and grow our ...

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The 2016 Top 100 Dealers


As the Boating Industry Top 100 celebrates its 12th year, the dealers on the list are stronger than they have been since before the Great Recession. The Top 100 and Hall of Fame reached nearly $2.7 billion in total revenue in 2015, surpassing last year’s total by more than $100 million. It was the third-highest total in the history of ...

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At the Helm: A Top 100 stronger than ever


This month we recognize the Boating Industry Top 100 – the best boat dealers in North America. And as we celebrate their success for the 12th time, the dealers on the list are stronger than they have been since before the Great Recession. The Top 100 and Hall of Fame reached nearly $2.7 billion in total revenue in 2015, surpassing ...

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2016 Dealer of the Year: OneWater Marine Holdings


There may not be a company doing more to shake up the boating industry than OneWater Marine Holdings. Since 2010 – first as Singleton Marine Group and now as OneWater – the company has united nine dealer brands under one umbrella. As of mid-2016, the company had 35 locations stretching across the southern U.S. It’s something we haven’t seen since ...

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IBEX 2016: Furniture, interiors lead innovations


More than 6,000 industry professionals attended IBEX 2016 to see the latest product innovations. With concerns over Hurricane Matthew, IBEX 2016 attendance was up from last year’s Louisville event, but slipped from 2014, the last time it was held in Tampa. About 4,700 attended in Louisville in 2015, while about 6,900 attended in Tampa in 2014. Organizers noted that concern ...

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17 Boat show tips for 2017


As the boating season ends in most regions and winterizations are winding down, it’s time to start looking at the biggest selling event for dealers: boat shows. Whether you sell one boat or 50, there is no denying that a boat show presence is integral for a dealership’s visibility and success. We talked to several dealers about their most successful ...

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Not another dead end job


How to find (and keep) good employees Any organization worth its salt will tell you its greatest asset is its people. As such, the hiring and retaining on quality employees should be a business’s No. 1 concern. The boating industry isn’t unaware of the need to hire quality employees – if anything, the industry is hyper aware. But what is the secret ...

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At the Helm: 16 reasons to attend MDCE 2016


For boat dealers, the Marine Dealer Conference & Expo is one of your best options for growing and improving your business. MDCE, produced by the Marine Retailers Association of the Americas and Boating Industry, is December 5-8 in Orlando. There are plenty of reasons to attend MDCE, but here are 16 of the best. Find more at MarineDealerConference.com. 1. Josh ...

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Tow boat market has posted near double-digit growth for the past five years


They’re colorful. They’re eye-grabbing. And they continue to attract buyers, for both the boats themselves and for those high-margin accessories. For all the changes that have occurred over the past five years, inboard-powered ski and wake boats continue to post year-over-year sales growth in the high single-digit or low double-digit range, putting smiles on the faces of boat builders and ...

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