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In This Issue

Additives offer fuel solutions

fuels and additives_gage marine-620x330

But be wary of unrealistic claims, manufacturers say  There are plenty of additives out there for the marine industry, promising to solve all of your fuel woes. But with little in the way of regulation or consistent, reliable testing, boaters and service personnel alike need to be cautious about what they use and recommend, manufacturers say. “Everybody makes a lot ...

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Ethanol repair issues growing


More readers report ethanol-related engine damage Ethanol continues to be a major cause of engine damage and other repair issues, prompting concerns about the growing use of E15. That’s according to the latest survey of Boating Industry readers. We surveyed readers of our print and digital products about ethanol and other service department challenges in April and May. Respondents were ...

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7 steps to creating successful events

creating successful events_russell marine_boat parade-620x330

For marine businesses looking to create successful events, there is one simple tactic: plan ahead. Any event that is intended to make an impact on customers should take weeks to organize, develop and execute. “To have any successful event, you have to plan far enough in advance,” said Dave Commander, president of Russell Marine, the Boating Industry Top 100 Best ...

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The educational spectrum of a boat buyer


Have you ever considered the boat buying process from the buyer’s point of view? What is their experience? What stages do they go through? And, most importantly, how can you use these insights to deliver exactly what they want and need at each stage? That’s exactly why I share the “Educational Spectrum of a Boat Buyer” as one of the ...

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At the helm: Where your buyers live


Spend much time at any industry meeting these days and the subject of Millennials is likely to come up. And rightfully so: selling to this now-largest generation is going to be key to the future success of the boating industry. At the same time, reaching this cohort has proven challenging. They buy differently, live differently and play differently than even ...

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Boating Industry 2016 Top Products


In the third annual Boating Industry Top Products list you’ll find 50 of the best products for the marine industry, ranging from boats to engines to accessories and more. This year’s selections were chosen from hundreds of products introduced or significantly updated since the beginning of 2015. The honorees were selected for their innovation, their impact on the industry, creativity ...

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Saltwater fishing, freshwater pontoon growth translates to outboard engine gains

Mercury Quad 300-610x300

In the wake of the economic downturn, it was the pontoon boat segment that was the first to bounce back. With a strong focus on performance-oriented boats that accepted greater horsepower, the growth of the pontoon category paralleled a coincident growth in outboard power. More recently, the large saltwater fishing boat market has also bounced back, and like pontoons before ...

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Building a better budget


Creating, managing and tracking your dealership’s financials You probably got into the boating industry because it was fun and you wanted to enjoy your job. But you also probably did so with the assumption that you would be making money. So while budgeting may not be the most exciting part of running your dealership, it is without a doubt one that ...

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At the Helm: Products, products and more products


New product is what makes our industry go. Whether it’s new boats, new engine technology or new accessories, innovative products drives boat sales. It’s also one of the areas that, in our annual reader surveys, you tell us you want to see more of. That’s why we’ve made the commitment to increase our product coverage here in the magazine and ...

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