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At the Helm: Top 100 – The Second Decade

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As we head into the 2015 Top 100, we get ready to celebrate our second decade of recognizing the best dealers in North America. If you’re a long-time reader of Boating Industry, you’re familiar with the benefits of participation: marketing perks, access to benchmarking statistics, networking with the best dealers and more. But one of the most important facets of ...

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At the Helm: Reaching new markets

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Change is here, whether you like it or not. That shouldn’t even be a topic of discussion at this point. The country looks very different than it did 20 or 30 years ago. You can complain about that if you’d like and that’s certainly your right. Yes, there are things that were better 30 years ago. There’s many a day ...

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At the Helm: Industry outreach pays dividends

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Watching what’s going on with the government – especially at the Federal level – can often be an agonizingly slow affair. I’ve often heard comments about how our industry issues never get addressed, so why get involved in efforts like the American Boating Congress. It’s easy to understand. There’s little doubt it’s a frustrating progress. Most of us are used ...

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The brutal facts

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It’s not often that I read a book twice. So when the MRAA team was recently assigned “Good to Great” by Jim Collins, I wasn’t exactly excited. But once I got started, all that changed. The second time around, this classic seems even more relevant to the issues our industry is facing. In the book, the author and his team ...

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At the Helm: Embracing the social

Jonathan Sweet

You want to be where your customers are — that’s a pretty basic tenet of advertising and marketing. Putting your message in front of those most likely to buy isn’t exactly rocket science. So embracing social media makes more and more sense everyday. The Pew Center’s Social Media Update 2014, released in January 2015, only reinforces that: Social media users ...

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Moving the needle

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Most of us have a list of things we know we should do. But if you’re anything like me, you struggle to find the time to get to them. Instead, we let our list of “have to” items fill our days. People-related tasks often end up on the “should” list. While we acknowledge that they’re important, they don’t have deadlines ...

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Maximizing ROI in the off season

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There’s an expression that I’m sure you’ve all heard before: “You can’t teach an old dog new tricks.” I hate that expression. And I hate it more and more as I get older. Don’t get me wrong, I’m okay with aging. I don’t mind the few white hairs on top of my head. But don’t tell me that because we’re ...

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At the Helm: Your New Year’s resolution

Jonathan Sweet

At a certain point in life, most people stop making New Year’s resolutions. The old “I’m going to lose weight/stop smoking/exercise more” tend to lose their charm, especially as they fall apart sometime before February 1. Even with that in mind, I’m going to urge you to make a New Year’s resolution for your business – and that’s one of ...

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At the Helm: A decade of Top 100

Jonathan Sweet

This month we honor the Boating Industry Top 100 – the best boat dealers in North America. But as we celebrate the 10th year of the program, it’s worth remembering the Top 100 is about more than just recognizing the best of the best. It’s also about sharing their best practices to improve the businesses of the thousands of dealers ...

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At the Helm: From fear to hope

Jonathan Sweet

The Movers & Shakers, profiled in this issue, represents just how far we’ve come as an industry in the last two years. While putting together this year’s issue, I took a look back at the 2012 Movers & Shakers – my first year working on the program – and it brought home just how much the climate has changed in ...

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