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Valuable training for a competent marine workforce

Brianna-Liestman

It’s no shock that the marine industry is in desperate need of skilled technical employees in all segments. There are several efforts the industry can and has taken to address the workforce shortage problem, which we will highlight in our April issue. One way the industry has tackled this problem is through creating and supporting workforce training programs, many of ...

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Simple ways to get the most out of your Facebook business page

lauren mclean headshot

Most successful dealers have an active dealership Facebook page – one that looks nice and neat, provides all necessary information and is updated regularly. Why is this? Because Facebook is by far the largest and most result-driven social media channel for businesses. We’ll quickly mention the basics – things like contact information, dealership address and high-quality images used as your ...

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Where trade changes could have the most impact

Jay_Sweet_blog

So I found this series of maps fascinating. There's been plenty of talk lately about imports, exports, tariffs and possible trade wars as the new administration lays out its approach to trade. Depending what side of the political spectrum we're hearing from, it's either bold action to save U.S. jobs or the fast lane to economic devastation. Regardless, this analysis ...

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Social media: Not just for reaching Millennials

Brianna-Liestman

If your social media strategy is centered solely on targeting Millennials, it’s time to rethink your approach. An article in The New York Times shared data from a recent Nielsen report that shows Americans from 18 to 34 are less obsessed with social media than adults 35 to 49. While Millennials spend an average of 6 hours 19 minutes per ...

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In the age of Trump, think before you post

Jay_Sweet_blog

So I understand that while I was in Dusseldorf, there was a controversy of some sort around the new president? With that in mind, it brings to mind something I've written about for years, but is worth repeating again. If anything, it is more important than ever before: think long and hard about your social media policy these days. I ...

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To reach Millennials, get rid of the misconceptions

Brianna-Liestman

If your business is looking to attract Millennials, either to sell them a product or hire them for work, you’ll need to connect with them on their level. That doesn’t mean Snapchatting them about whether or not they want to see the new boat you just got in (although getting on Snapchat is not a bad idea). It means communicating ...

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Handling marina emergencies effectively

Tom Mukamal_2017_crop

What do all marinas share in common? Power cables, gasoline, water, lots of people and a frequently aging infrastructure. Additionally, many marinas have coastal areas prone to natural disasters and most marinas are accessible by the public. In short, we are all exposed to a broad and often unpredictable array of emergency situations. At IGY Marinas, we have dealt with ...

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A final dispatch from Dusseldorf

Jay_Sweet_blog

Boot Dusseldorf continues through January 29, but Monday was my last day as I’ll begin my 14-hour journey back home Tuesday. The biggest takeaway from the show is the scope and organization of the show. It was a huge undertaking, with more than 1,800 exhibitors spread across 2.3 million square feet. I managed to at least walk through all 16 ...

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Boot 2017: Water sports take center stage

Jay_Sweet_blog

It's been another packed day here at Boot Dusseldorf. The halls were even busier today (Sunday) than yesterday as it seems to be the family day here at the show -- lots of people with kids today. That's always good news. Just like back home in the States, Europe is facing the same problem of getting younger people into boating. ...

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