Home » Blogs (page 2)

Blogs

Millennials go outside, just not on boats

Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a campsite, not on a boat. The 2017 North American Camping Report, an independent study supported by Kampgrounds of America, states an estimated 13 million U.S. households plan to do more camping in 2017 than in 2016, and more than one ...

Read More »

5 common mistakes companies make in hiring

In our April issue, we'll have an in-depth look at the workforce crisis and how companies are finding creative solutions to the labor shortage in the boating industry. As part of that article, I talked to Neal Harrell, the president of Brooks Marine Group, an executive and management recruiting firm for the marine industry. One of the biggest problems for ...

Read More »

The importance and effectiveness of positive online reviews

When you’re going on vacation and want to find the perfect hotel, what do you do for research? What about a dinner outing with friends – is there anything you check before making a reservation? If you’re like the overwhelming majority of people, the first place you’ll go before making your decision is an online review site. According to research ...

Read More »

What’s business friendly depends on your business

When President Trump signed an executive order last week rolling back some clean water rules it was alternatively praised and criticized. Fishing and hunting groups and businesses warned of potential damage to the nation's ecosystem. Others including farmers and home builders cheered the change. I often hear from people working in the industry that they want to see more "business ...

Read More »

Video 101: Getting started with video marketing

Almost 50 percent of internet users look for videos related to a product or service before visiting a store. Shoppers love video content, and so do search engines. Including video on your website can help boost your SEO by engaging shoppers and keeping them on your website and showing search engines that your site has rich media content that’s relevant ...

Read More »

Embracing corporate social responsibility

When it comes to corporate social responsibility, it is important to understand the tremendous value it brings to not only the charitable organization but also the company’s long-term sustainable growth. Extending beyond a day of giving or a single donation, CSR today is more about the continued support, year after year, that helps create a better future for societies in ...

Read More »

Accelerate your Facebook page with post boosting

Your dealership is trying to drive sales, but how do you make the most of Facebook and its powerful advertising platform to make that happen? You may want to try boosting your Facebook posts, but with a strategy. The days of blindly posting inventory on Facebook and hoping someone comes to your dealership to make a purchase are over. Your ...

Read More »

Find your next employee on Facebook

Starting last week, Facebook users in the U.S. and Canada can search and apply for jobs directly from the social site. This follows recent research from ADP that showed 14.4 million Americans used social media to find employment (present company included). The ADP survey also showed 73 percent of companies had successfully hired employees using social media. Businesses can now ...

Read More »

Valuable training for a competent marine workforce

It’s no shock that the marine industry is in desperate need of skilled technical employees in all segments. There are several efforts the industry can and has taken to address the workforce shortage problem, which we will highlight in our April issue. One way the industry has tackled this problem is through creating and supporting workforce training programs, many of ...

Read More »