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Author Archives: mdavin

Boating Industry Association of NSW awarded funding for Water Safety Programs

Press Release The Hon Michael Gallacher MLC Minister for Police and Emergency Services recently announced eight water safety initiatives will share $2 million funding as part of the 2011/12 Water Safety Black Spots Fund. The Minister said “these organisations are passionate about identifying problem areas and ensuring lives are not put in unnecessary danger. “These organisations provide water safety initiatives ...

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Premier pontoons featured in music video

Press Release Wyoming, Minnesota (May 22, 2012) — Three Premier pontoons were featured in platinum-selling country foursome Little Big Town’s latest music video for new single “Pontoon.” The video will premiere on People.com Friday, May 25th following the single’s release on iTunes. The shoot took place May 4th on Percy Priest Lake near Nashville, Tenn., and included Premier’s 240 SunSation, ...

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Former Starcraft Marine president, philanthropist passes away

Former Starcraft Marine President Harold Schrock passed away Saturday in his Syracuse, Ind., home. He was 97. Schrock, whose father Arthur founded Starcraft in 1903, owned and operated Starcraft Marine, Smoker-Craft and Sylvan Boat, among other non-marine companies, during his lifetime, according to a Starcraft – Smoker Craft release. "Harold told us his first job was painting galvanized steel boats ...

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MRAA’s Young Leaders Advisory Council seeking applicants

MINNEAPOLIS — The Marine Retailers Association of the Americas is accepting nominations and applications for its Young Leaders Advisory Council. The MRAA created YLAC as an advisory group to represent the needs and the thinking of the next generation of marine retailers and to provide additional insight and direction to the MRAA Board of Directors. The council’s creation was based ...

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Louisville Convention & Visitors Bureau to provide hotel booking services for IBEX 2012

Press Release LOUISVILLE, KY – May 2, 2012 – The owners of the International BoatBuilders’ Exhibition & Conference (IBEX) today announced that the Louisville Convention & Visitors Bureau (LCVB) will be the exclusive housing agency for this year’s annual boating industry trade show and networking event. IBEX 2012 is scheduled to take place at the Kentucky Exposition Center in Louisville, ...

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Taking the Top 100 online

This year we have moved our Top 100 Dealers application entirely online, a change we hope makes life easier for you … and, frankly, us. Let me give you an example of one way the new system will benefit our team and, in turn, benefit you. One of the great things about the Top 100 is that it allows us ...

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5 tips (and more) to improve email marketing campaigns

Email marketing still stands as the most likely way to influence consumer buying decisions, according to the 2012 Channel Preference survey by ExactTarget.com. It remains the preferred direct marketing channel for consumers aged 15 and older and nets a higher daily usage rate than text messaging, Twitter and even Facebook. According to the survey, when asked if the consumer has ...

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What’s behind the shortage of marine workers?

Many in the marine industry have reported a shortage of skilled trade workers. Whether it is mechanics or those involved with the manufacturing side, the current workforce is getting older and replacements just don’t seem available. Even in Detroit, a city that just recently dropped below a 9-percent unemployment rate, marinas are having trouble filling mechanic positions, some of which ...

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All the Best Ideas in one place

At last year's Marine Dealer Conference & Expo, I hosted our annual "Best Ideas Panel," which featured great profit-building ideas from our dealer panelists. Of course, when we solicited ideas for the panel, we received many more than four great ideas — and of course we aren't in the business of keeping great ideas from our readers. So, as we ...

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Tips for selling in 2012

Boating Industry recently spoke with marine industry consultant Valerie Ziebron about selling to today's buyers. She offered these tips for marine dealers. Be quick Today’s customers are used to getting information quickly — typically in a form they can share. Unfortunately, some marine dealers still behave as if it’s 1980, according to Ziebron. “It breaks my heart when I hear ...

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