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Video: MasterCraft teases new boat
MasterCraft will be introducing its new boat, the 2015 MasterCraft X20, on August 5. Today, they released a teaser video…
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Discover Boating advancing Hispanic marketing efforts
As you’ve often seen me write about here and in the pages of the magazine, I think bringing more minorities…
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BRP Evinrude reveals new outboard engines
Milwaukee, Wisconsin, June 14, 2014 – BRP today revealed a new outboard engine that produces up to 75 percent fewer…
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The shrinking middle: New study points to challenges for boating
A new study out from the Pew Center shows just how badly the middle class has been walloped by the…
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Dealer meeting update: Rec Boat Holdings investing heavily in Four Winns, Glastron brands
A quick update from Lake Geneva (Wisconsin, alas, not Switzerland), where Rec Boat Holdings is hosting its first combined dealer…
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Jonathan Sweet
Study: Investing in social media not paying off for most companies
It appears websites still trump social media when it comes to making a buying decision. Despite heavy investment by many…
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Why Gen Xers aren’t buying boats (or much of anything)
One of the common concerns I hear from boat dealers is that people my age (Gen Xers) aren’t buying boats.…
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From the road: Atlanta boat dealers ‘cautiously optimistic’
Just got back from a trip to Atlanta to visit dealers, manufacturers and suppliers and thought I’d pass on some…
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Multi-Link Monday: Why salespeople fail as managers, 5 tips for social media success and more
A quick round-up on some useful items worth checking out today: Why your best salesperson may not make the best…
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