Boating Industry Intelligence You Can Profit From
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com.
1. Industry scrutinizes Trump position on ethanol
With a Republican administration under President-elect Donald Trump coming to Washington, the boating industry is looking to see how it handles ethanol and the Renewable Fuel Standard.
At this point, it's difficult to figure out exactly what the administration will do on the issue as Trump espoused multiple positions during the campaign, the New Orleans Times Picayune reported.
"We are eagerly awaiting his appointments to the EPA and (Department of) Agriculture, which will give further indication on his appetite for reforming the RFS," NMMA's Michael Lewan told the paper. "We are confident, though, that he, like many other elected officials on both sides of the aisle, will come to understand the many, clear and objective reasons for why the mandate needs to be reformed."
2. 14 Obama regulations that Trump could undo
Continuing on the election theme, The Hill looks at 14 regulations put in place by the Obama administration that could be reversed by the incoming Trump administration.
Among the likely targets: the new overtime rules set to take effect December 1, Dodd-Frank regulations and rules on unions.
3. boot Düsseldorf to feature more than 360 sailing manufacturers
More than 360 manufacturers of sailing boats and yachts, multihull boats, catamarans, day sailer boats and dinghies will present their products at boot Düsseldorf, 48th International Boat Show, to be held from January 21 – 29, 2017 in Düsseldorf, Germany.
“Nothing will be left to be desired in our sailing halls. A very wide range of boats will be on show and we will even be able to record further growth in the multihull and day sailor sectors. As a passionate sailor, I am already looking forward to the active and exciting sailing atmosphere in the halls”, said boot 2017 Director Petros Michelidakis.
“boot is not just a platform for boats and yachts. It has also been committed to promoting sailing for many years now,” added Petros Michelidakis.
4. International WorkBoat Show returns November 30
The 37th installment of the International WorkBoat Show kicks off on Nov. 30 in New Orleans and runs through Dec. 2, WorkBoat reports.
According to show organizers, the show attracts 15,000 members of the commercial marine industry, "who come together from around the world to network, learn, spot new industry trends, and uncover innovative products and solutions."
5. Four ways to market to Millennials
As the now largest generation, reaching Millennials will become increasingly important for the boating industry. Marketing Profs offers four ways to market to them without patronizing them.