The 37th installment of the International WorkBoat Show kicks off on Nov. 30 in New Orleans and runs through Dec. 2, WorkBoat reports.

According to show organizers, the show attracts 15,000 members of the commercial marine industry, “who come together from around the world to network, learn, spot new industry trends, and uncover innovative products and solutions.”

5. Four ways to market to Millennials

As the now largest generation, reaching Millennials will become increasingly important for the boating industry. Marketing Profs offers four ways to market to them without patronizing them.