This morning I was scouring the newspapers and came across what’s wrong with a lot of business.
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Bringing your boat show to where the people are
If people are not coming to my showroom, how can I take my showroom to the people?
Read More »Small dealer, big idea
If you’re a boat dealer and you’ve managed to survive this downturn, now is the time to consider what you must do to thrive.
Read More »When something’s got to give, how do you decide?
Today's economy has led to all sorts of tough decisions with seemingly no good alternatives.
Read More »Solving the small stuff before it gets big
My husband and I have been married for more than 10 years, and despite the happy life we’ve created for our growing family, we still have problems. Take, for instance, our mail problem. Like most people out there, we get a ton of mail, most of it junk. And yet since I – the bill payer in the family – ...
Read More »Basic Building Blocks – On Steroids
Jeff Scherer, Associate Partner, Callbutton LLC — My 11-year-old son has grown up in a much different environment than I did. Ever since he could talk, he’s had access to a computer screen and mouse of some sort. He’s a gadget freak (OK, so is his dad), and is constantly indulged in PS3, PSP, MP3, DVD, LCD, HD, and all other ...
Read More »Vision accomplished
Three years ago, our team here at Boating Industry had an identity crisis. We had assembled a collection of editors, sales people, a publisher and a production team that sought to revitalize a brand that had, for the most part, lost its way. The easy decision at the time would have been for our team to continue what it had ...
Read More »Shifting from selling the fun to selling the deal
Over the last year and a half or so, we have seen more and more dealers shifting their focus from selling “the fun” to selling “the deal” because of huge inventories of aged units in these tough economic conditions.
Read More »How to be a smart company
The Boating Industry editorial team just finished evaluating this year’s Top 100 Dealer applications, and we were invigorated to learn that several have acquired competitors or land for future expansion, and all have continued to invest in improving their current operation.
Read More »Boomers go bust
It’s no secret that consumers are spending less these days and that savings rates are rising. Hidden behind this obvious fact is the lesser-known reality that our industry’s top customers, the 79 million baby boomers who have been buying, trading in and upgrading their boats for years and years, may be saving themselves right out of the boat market. According ...
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