Tag Archives: Smart Boat

Smart boat: Making boats smarter — and boat ownership easier

By David Gee In this ongoing series about smart boats, we are going to explore the smart boat space in general, and also interview the entrepreneurs and executives who are trying to make your boat smarter and boat ownership easier. This is a Q&A with David Villegas, co-founder and business development director of Boatrax, a Florida-based telematics service provider. BI: ...

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Yamaha announces new alliance with Siren Marine

Yamaha Marine logo

Yamaha Motor Corporation, U.S.A. announced a strategic alliance with Siren Marine. It is Yamaha’s most recent step to reinforce  CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to use and creating greater satisfaction and confidence on the water. Siren was chosen for its track ...

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The smart boat

By Adam Quandt Boats are getting smarter. This is a trend that isn’t going away. Over the last five or so years, we’ve heard the term the “connected boat” more and more across the industry. But what is the connected boat and what does it mean for the future of the industry and boating as a whole? As technology and ...

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Market Trends: Room for everyone

By Adam Quandt Industry leaders across the recreation marine sector regularly preach the importance of selling the experience of boating, rather than just simply selling the product. With generous room aboard and the ever-increasing versatility of both pontoons and deck boats, manufacturers within these segments of the industry are consistently striving to provide the experience of boating to the many ...

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