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Tag Archives: Robert R. Hammond

Glastron founder created product positioning niche

Glastron Boat Co. founder Robert R. Hammond was no stranger to the idea of the using unique mass media approaches to promote a product line. Hammond’s passing early last month at age 88 in Austin, Texas, brought back plenty of memories of an industry icon. He will be recalled as an innovator in the recreational boating industry. Hammond became a ...

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