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The 4 P’s of business strategy are dead

By Mark Overbye In the olden days of business, a manufacturer drove the product cycle, internally deciding how products got developed and presented in a controlled manner. Developed in the 1960’s, the "4 P's" representing Product, Price, Place, Promotion comprised a business strategy that helped define success in that bygone era. It’s a supplier-sided mindset that defines how products get ...

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