Tag Archives: outboard

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has introduced the industry’s first V10 outboard with the launch of its 5.7L 350 and 400hp Verado outboard engines. The Verado’s are compatible with the latest Mercury SmartCraft technologies and will be offered with an optional dual-mode 48V/12V alternator to pair with Navico Group’s Fathom e-power system. “The all-new Mercury V10 ...

Sea Ray has announced the launch of its SLX 260 and SLX 260 Outboard, the company’s first boat designed by an all-women design team and the first Sport Boat to showcase the new SLX design language.  The design team was led by Sea Ray Senior Design Manager Carrie Fodor and Brunswick Boat Group Senior Industrial Designer Kristin McGinnis. “This launch ...

The growth in recreational boating over the past several years has been achieved in large part due to corresponding advances in outboard power. It’s impossible to walk through any consumer boat show these days and not be struck by the overwhelming prevalence of outboard engines. From lightweight portables to behemoth V8s, outboard engines continue to dominate sales figures not just ...

On Wednesday, Pure Watercraft announced its flagship product Pure Outboard, which is now available for pre-order. Andy Rebele, a boating and rowing enthusiast and an entrepreneur, founded Pure Watercraft. He and his team of engineers spent the past four years researching and developing the Pure Outboard. The engine was built from the ground up without borrowing pieces of a gas-powered ...

ALPHARETTA, Ga. – Honda Marine introduces the new BF100 horsepower (hp) 4-stroke engine, the most powerful outboard to join the Honda Marine mid-range engine lineup. Incorporating a host of Honda exclusives and technologically advanced features, the Honda BF100 marine outboard engine provides increased value and benefit to consumers who want solid and responsive power and maximum time on the water. ...

Outboards are strong, while fiberglass sterndrives continue trailing overall market Citing strong performance in its outboard engine, fitness equipment and U.S. bowling segments, Brunswick Corporation (NYSE: BC) reported positive second quarter 2013 financial results. Net sales increased 4 percent versus second quarter 2012. Gross margin was 60 basis points higher versus the previous year, and adjusted operating earnings increased 12 ...