Marine Dealers
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Blogs
Wisconsin dealers exude enthusiasm for coming season
I had the privilege of visiting seven dealers in the state of Wisconsin last week: Nestegg Marine, Shipyard Marine, Gage…
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If you’ve got it, if you’ve done it, flaunt it
By Jim Ackerman and Paul Furse — For most dealers, your trophies go largely unnoticed, to the detriment of your…
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What we all can learn from a mouse
Everyone in line at Disney knew what the cost of the food was, but they still got in line and…
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Talking to prospects about SeeDealerCost.com
I’ve been having a lot of conversations with boat builders and dealers about SeeDealerCost.com these past few weeks. One conversation…
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News: SeeDealerCost site meets a consumer need, says Taylor
Dave Taylor, speaking on behalf of the just-launched site, says SeeDealerCost.com is designed to improve the consumer experience.
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Dealer Cost vs. Customer Service and Loyalty
In the end, it is not going to matter whether or not the consumer knows what a dealer pays for…
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New SBA rules: What does this mean for your boat dealership?
By Bill Thompson, Cardinal Points Network — Throughout the summer Congress bantered about the Small Business Jobs Act of 2010,…
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What’s In a Name? Maybe a Sale!
It may surprise you (or maybe not) that the vast majority of salespeople handling the calls never ask for the…
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Delays don’t mean you can ignore Red Flag Rule
Many of you reading this may think the Red Flag Rule is something to ignore. Rest assured the wolf will…
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Do your customers know who you are?
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — As I stood in a local dealership the…
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