Tag Archives: March 2015

17 Strategies of a Service Superhero

Processes and profitability drive the success of any service department, and we tend to focus on the technical aspects of the work: Create better procedures, do a better walk around, find a new system to increase efficiency. Service, however, is a people-centric department at its heart, and customer service is the heartbeat. Providing excellent customer satisfaction is the difference between ...

Read More »

Something old, something new

Manufacturers bring innovation to the pontoon segment If anyone has a reason to be optimistic for the future, it’s pontoon manufacturers. From 1999 to 2013, pontoons have grown from making up 12 percent of all boat sales to 25 percent and double-digit sales growth has been consistent in recent years, as other categories have struggled to recover from the recession. ...

Read More »

Storming the hill

The industry heads to Washington for American Boating Congress It’s time again for Mr. Boater (and dealer and manufacturer and …) to go to Washington. The annual American Boating Congress will be held May 11-13 at the Renaissance Hotel in Washington, D.C. ABC is one of the best chances to effect change in public policy for anyone working (or playing) in ...

Read More »

Five online marketing dos (and three don’ts)

Navigating the ever-evolving world of online marketing is not an easy task. Dynamic trends in SEO, new social platforms springing up and consumers changing how they digest digital media means great tricks from last week are outdated and new tricks are never guaranteed. But here are some basic guidelines that will almost always keep dealerships on course for success. Dos ...

Read More »

Q&A with Navico’s executive team

Navico — the parent company of the Simrad, Lowrance and B&G brands — recently hosted the boating press at an event to show off its latest products and what’s coming later this year. Boating Industry was there and while we can’t share information on many of the products for a few months, we did take some time to sit down ...

Read More »

Marine audio advances to meet consumer demand

Home and auto trends expand to the marine segment Radical advancements in the marine audio segment are coming faster than ever as product development and economic conditions finally catch up with consumer demand. The beauty of such a competitive market like electronics is that the industry isn’t talking about making things simply work in the harsh marine environment. “It’s not ...

Read More »

Building a profitable F&I department

Advice from leading dealers and providers on maximizing F&I It can be one of the best ways to increase dealership profits, but a strong finance and insurance department isn’t often top of mind for many dealers. But not putting the time and effort into your F&I department means you’re leaving money on the table, says Mike Hoffman, owner of Marine ...

Read More »

Digital marketing gains ground

Many companies still rely on traditional methods While marine industry companies have embraced digital marketing, especially social media as a prime part of their marketing, they aren’t abandoning the tried-and-true. That’s according to the latest survey of Boating Industry readers, conducted in January 2015. We surveyed dealers, manufacturers and others in the industry in January about how they marketed in ...

Read More »

At the Helm: Industry outreach pays dividends

Watching what’s going on with the government – especially at the Federal level – can often be an agonizingly slow affair. I’ve often heard comments about how our industry issues never get addressed, so why get involved in efforts like the American Boating Congress. It’s easy to understand. There’s little doubt it’s a frustrating progress. Most of us are used ...

Read More »

The brutal facts

It’s not often that I read a book twice. So when the MRAA team was recently assigned “Good to Great” by Jim Collins, I wasn’t exactly excited. But once I got started, all that changed. The second time around, this classic seems even more relevant to the issues our industry is facing. In the book, the author and his team ...

Read More »