Tag Archives: Frank Peterson

Today, the Recreational Boating & Fishing Foundation (RBFF) announced the findings of a new fishing license mystery shopper study, which shows promising gains made by states in their online license purchase process. Each year, more and more consumers are purchasing a broader range of goods and services online, as well as from mobile devices. The Online Fishing License Assessment was conducted to ...

By David Gee More than 49 million Americans find their way to freshwater, saltwater and fly fishing ever year, but fishing’s popularity has surged since the COVID-19 crisis gripped the country. “Fishing is obviously something you can easily and safely do while social distancing,” says Stephanie Vatalaro, senior vice president of marketing and communications for the Recreational Boating & Fishing ...

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

The Recreational Boating & Fishing Foundation (RBFF) announced the appointment of Jeff Pontius as its new Board Chairman, as well as the appointment of five other Board positions and five new Board members. The new members will help RBFF continue to increase fishing and boating participation, working toward the 60 in 60 goal. Starting March 1, 2020, Jeff Pontius officially takes ...

The Recreational Boating & Fishing Foundation (RBFF) announced the release of new research on multicultural audiences and their relationship with fishing and boating. The research points to nuances between various audience groups and includes recommendations on how to better reach these audiences. “The great news coming out of this research is that multicultural audiences represent a strong opportunity for RBFF ...

The Recreational Boating & Fishing Foundation (RBFF) announced that its Boat Registration Reactivation Program brought a record number of boats back to the water. The program, which delivered letters to owners of boats with lapsed registrations in 19 states, resulted in more than 60,000 re-registrations. “Year after year, our Boat Registration Reactivation Program has brought tens of thousands of boaters ...

The Recreational Boating & Fishing Foundation (RBFF) announced the release of new research, Actionable Strategies for Angler Recruitment, Retention and Reactivation (R3). With support from the Multi-state Conservation Grant Program, RBFF worked with Responsive Management to conduct national surveys and focus groups with U.S. residents and R3 professionals, with the intent of developing actionable strategies for angler R3. With key recommendations, RBFF aims ...

National Fishing and Boating Week, sponsored by the Recreational Boating & Fishing Foundation is now underway, highlighting the importance of recreational boating and fishing. During National Fishing and Boating Week, most states offer free fishing days. These are days where anglers are allowed to fish on public bodies of water without a fishing license. Check out the upcoming free fishing ...

The Recreational Boating & Fishing Foundation announced the addition of Florida Fish and Wildlife Conservation Commission (FWC) Executive Director, Eric Sutton to its Board of Directors. Sutton brings over 20 years of expertise in public land management in both the government and private sector. Starting as assistant executive at FWC in 2013 and appointed to executive director in 2017, Sutton ...

The Recreational Boating & Fishing Foundation announced the results of a survey examining the link between fishing licenses and conservation. While anglers and boaters are aware of the conservation tie-in, it is not a force that drives licensing. Key findings: 76% of respondents are aware of the link between licenses and conservation funding. The Family Outdoors segment (RBFF’s target audience) ...