Tag Archives: Dealer Spike

The happiness and loyalty of your customers is not something to take lightly. Conventional business wisdom, according to LinkedIn, says that it costs 10 times as much to earn a new customer than to keep a current one. According to data from Accenture, more than half of consumers will end their loyalty to a particular business after having a poor ...

These days, you can pretty much count on the fact that your dealership’s current and potential customers are on their phones all day, every day. With smartphones, most people are basically carrying their lives around with them wherever they go, and that includes their email inbox. More than half of emails are now opened on mobile devices, which makes sense ...

When you’re going on vacation and want to find the perfect hotel, what do you do for research? What about a dinner outing with friends – is there anything you check before making a reservation? If you’re like the overwhelming majority of people, the first place you’ll go before making your decision is an online review site. According to research ...

Most successful dealers have an active dealership Facebook page – one that looks nice and neat, provides all necessary information and is updated regularly. Why is this? Because Facebook is by far the largest and most result-driven social media channel for businesses. We’ll quickly mention the basics – things like contact information, dealership address and high-quality images used as your ...

With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a decrease in the effectiveness of traditional marketing, it’s time that we also re-evaluate methods of sales. What used to work in the “good old days” might just be a thing of the past. Why do people go online first? It’s ...

Malibu Boats has selected Dealer Spike Marine as the top-choice provider for Malibu dealerships’ websites. “Dealer Spike’s reputation in design and strategy for dealerships is best in class,” said Eric Bondy, vice president of marketing for Malibu Boats. Malibu is also offering co-op opportunities for all Malibu dealers that sign on with Dealer Spike Marine. “We are incredibly proud to ...

At Dealer Spike Marine, we’ve covered the importance of email marketing many times – for example, here and here. But let’s also recognize the fact that many emails go unopened. People have become accustomed to receiving spam almost as often as regular emails. This makes the inbox less a resource of important, timely information and more like a random grab ...

Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message to your customers. You also don’t want to put all your eggs in one basket – while it’s great to be super active on Facebook, for example, you also want to have a strong presence in your customers’ email inboxes. ...

Instagram is a wildly popular social media platform, and one that many of your customers and potentials often use – especially the younger people in your target audience, AKA those coming up in the new generation of buyers for your business. It’s important to have a presence on Instagram because there are a lot of people using it every day. ...

PORTLAND, Ore. –Dealer Spike has added a new feature to help dealerships increase web leads: full suite marketing packages. Dealer Spike’s new product offering provides a new and interactive way for dealerships to engage with current and potential customers through marketing tactics such as e-newsletter campaigns, custom slideshow creation, social media management and more. On average, Dealer Spike says its ...