La Niña's absence complicates this summer's forecast, which currently calls for more rough weather.
Read More »Tag Archives: Consumer Spending
Lower Price vs. Higher Design
If the product you are selling needs a price cut in order to sell, then it’s very likely that the design appearance of the product does not measure up to the asking price.
Read More »Boomers go bust
It’s no secret that consumers are spending less these days and that savings rates are rising. Hidden behind this obvious fact is the lesser-known reality that our industry’s top customers, the 79 million baby boomers who have been buying, trading in and upgrading their boats for years and years, may be saving themselves right out of the boat market. According ...
Read More »The Beige Book’s outlook
At the Marine Dealer Conference & Expo last November, Brunswick CEO Dusty McCoy said [and I’m paraphrasing here] that while many of the recessions the U.S. economy has endured in the past are V-shaped (the economy drops quickly, bottoms out, then rebounds steeply as well) he expects our current recession will be more U-shaped – meaning we won’t experience that ...
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