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Tag Archives: Columns

At the Helm: Sailing into the holidays

By David Gee I love this time of year; for its festiveness, for the chance to gather with friends and family, for ancient stories and meaningful traditions. However, as a boater and watersports enthusiast living where there is winter, I am less of a fan of this time of year. More accurately though, I am fine with December, it’s just ...

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At the helm: Charting a course for the next 90 years

By David Gee In 1929, an enterprising, entrepreneurial boating enthusiast by the name of James W. Peaslee decided what the world needed was a publication “devoted exclusively to the interests of the boat and motor dealer, and builder.” With that, BOATING BUSINESS was launched, just as the stock market crashed. Fortunately, the recreational boating business in this country survived, as ...

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Managing customer communication

By Jonathan Sweet From landing sales to managing expectations in the service department, communication is essential to keeping customers happy. Poor customer communication can sink a company. It’s a simple undertaking, but one on which companies consistently fall short. Customers will quickly bail on a company that doesn’t deliver a good customer experience. Nearly two-thirds of customers rank customer experience ...

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The No. 1 non-technical way to win with your website

Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you know what the probability of an NFL team scoring when their starting field position is inside their own 20 yard line? How about starting around mid-field? In the red zone (inside the opponent’s 20 yard line)? I’ll share the answers ...

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What the big Facebook News Feed change means for you

As many people are lamenting the change in Facebook algorithm that will likely impact many in the boating industry, it prompts a question in my mind. But, before we get to the question, here is the change that has the digital marketing world gossiping like a gaggle of teenagers. Mark Zuckerberg – the founder and CEO of Facebook – made ...

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Make this your Top 100 year to shine

When we look at the dealers that apply for the Boating Industry Top 100, one of the most important factors is how they improve from year to year. No matter how good a company is, it can always get better. That is what makes the best dealers stand out from the thousands of boat dealers in North America. And like ...

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