Tag Archives: boat shows

As the boating season ends in most regions and winterizations are winding down, it’s time to start looking at the biggest selling event for dealers: boat shows. Whether you sell one boat or 50, there is no denying that a boat show presence is integral for a dealership’s visibility and success. We talked to several dealers about their most successful ...

For most dealers, the market continues to be strong, but that doesn't mean it can't get better. After all, who can't use more sales? This article, originally published in 2014, offers 18 dealer-proven ways to boost sales. We gathered information from dealers across North America about how they’re increasing sales of boats, engines and more. We’ve organized the tips by ...

While it varies from show to show, web searches around boats increases greatly in markets holding boat shows, according to a new study from YachtWorld. YachtWorld studied traffic to its sites, as well as general Google searches, around eight major boat shows to see how unique visitor traffic increased or decreased: Boot Dusseldorf, January 23-31, 2015 Cannes, September 8-13, 2015 ...

The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100 Spotlight, we share some of their best practices. It furthers the mission of the Top 100 program: to not only recognize the best dealers, but to share their knowledge and experience with the entire industry. This month, we share Lake ...

Today’s customer is a complicated individual. They are more skeptical and less impulsive, and they do more online research before purchasing than ever before. They are interested, but their lives are so busy that they can’t stay focused. They have more money than during the recession, but they aren’t sure if they want to spend it just yet. How do ...

A couple weeks ago, I ventured over to the Minneapolis Boat Show, and as I wandered the show, I noticed a trend I see far too frequently at any variety of B2B and B2C shows — those working booths not engaging with the attendees. I’ve been there — long days, sitting or standing in a booth for hours on end. ...

Everyone in our industry is amped up for their area boat show and the possibility of new boat sales. I, for one, can’t wait to walk the show floor this weekend. I was speaking with a source for an upcoming sales article in our March issue about whether or not boat shows are still an important selling tool. This source ...

Summer may be coming to a close, but the boating industry is gearing up for the 7th Annual Jersey Shore Boat Sale & Expo set to take place at FirstEnergy Park, home of the Lakewood BlueClaws, September 18-20. Organized by the Marine Trades Association of New Jersey (MTA/NJ), this popular family event offers an array of boats and marine accessories ...

SEATTLE – The Northwest Marine Trade Association (NMTA) is pleased to announce the dates for the 2016 Seattle Boat Show at CenturyLink Field Event Center and South Lake Union. The 69th annual Seattle Boat Show will begin on Friday, Jan. 29 and end on Saturday, Feb. 6. This is the third consecutive year that the show will continue in a 9-day ...

ANNAPOLIS, Md. – In its fourth year, the Annapolis Spring Sailboat Show saw continued growth in exhibitors and attendance. This year's footprint was 15 percent larger than 2014 with more than 76 sailboats on display. Attendance was up by two percent, and exhibitors reported that three Dufours, two Lagoons, a Beneteau, a Bavaria and several brokerage boats were sold during ...