Priority One business development manager passes away

ST. PETERSBURG, Fla. – Denise Rich-Wistoft, the business development manager for Priority One Financial Services, Inc. passed away Sunday after a brief battle with lymphoma.

Rich-Wistoft worked at Priority One for more than six years and contributed to the growth and success of many departments including Sales, Operations and Marketing. Before joining the company, she was a station executive at television station in Tampa where she shined professionally and served as a role model for other females in her industry, Priority One said.

“Denise continued to be a trailblazer for women in our industry while at Priority One and was loved and respected by all who knew her,” the company said in a statement. “The dealers, lenders and consumers who worked with her were always impressed by her professionalism and desire to serve. Several dealers also had the opportunity to meet Denise at the many dealer meetings and industry events she attended.

“We at Priority One Financial Services will miss her intelligence, sharp wit and deep compassion and extend our deepest sympathies to her husband Erik.”

Donations in Rich-Wistoft’s honor may be made to the Susan B. Komen Breast Cancer Foundation at www.komen.org or to the National Kidney Foundation at www.kidney.org.

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