Centurion selects NASCAR sponsorship facilitator

MERCED, Calif. – Centurion Boats has partnered with Knoxville, Tenn.-based Rob May for its extensive foray into NASCAR-based sponsorship in 2007, the company said in a press release yesterday.

“We are thrilled to have a partner like Rob May to expand our presence in NASCAR and beyond,” said Rich Lee, Centurion Boats president. “With such a new sports marketing venture for our company, we wanted someone with an intimate knowledge of sports event marketing. Most importantly, we needed someone with experience in integrating those properties into Centurion’s brand strategy, across our marine dealer network, and to leverage our print and digital collateral at every tangible point of contact.”

“Centurion’s investment in NASCAR is extensive, from official license agreements with race teams down to on-site footprints at the largest spectator venues in the world, beginning with the DAYTONA 500,” May said. “The strategic partnership with NASCAR will give Centurion and its expanding dealer network a chance to interact with the hundreds of thousands of active outdoor enthusiasts and powersports fans throughout the 2007 season.”

With the multi-faceted program, May will act as the primary facilitator of Centurion’s NASCAR affiliation through both strategic and tactical experiential marketing, print, collateral, web and corporate communications.

May is offering his services to Centurion as part of the new firm he launched earlier this year after resigning from MasterCraft in June.

Rise Marketing works with small businesses – primarily in the marine industry – assisting them with their marketing, communications and strategy on a per project basis.

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