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FORT MYERS, Fla. – Boss Boats has appointed Rob Everse to the position of marketing director, the company said in a release today.
Everse brings several years of marine marketing experience to the position and will be responsible for all marketing efforts moving forward.
“We are very happy to have Rob join our team,” said Nolte McCarthy, general manager for Boss Boats. “Rob’s experience with the marine industry press and his numerous manufacturer and dealer relationships will be critical in gaining exposure for Boss Boats.”
Everse is a graduate of Western Michigan University and spent several years in various marketing positions for Tiara Yachts. He will continue to work from his Western Michigan office.