HCB Center Console Yachts continued its aggressive ascension as a yacht builder by signing Staten Island Yacht Sales as its first Annex. HCB’s Annex Program began with Plantation Boat Mart’s Islamorada and Palm Beach locations upon the company’s reincarnation as a custom boat builder in 2012. Since then, growing demand for its center consoles prompted them to expand their Annex partner program; which is a unique approach to marine retailing.
“We couldn’t be happier about partnering with a first-class organization like Staten Island Yacht Sales.” said CEO Elias De La Torre III. “Our factory-partnered model and focus on the customer has been a central component of our business from the start. Annexes like Staten Island Yacht Sales help us make the purchase and service process as seamless and top shelf as possible, while raising positive awareness of our brand.”
The Annex Program goes hand-in-hand with HCB’s extensive customer care experience. Called the Crucero Experience, it is a highly customized approach that begins at customer courtship through the build process, commissioning, and ownership. It is designed to keep all phases of the process exciting and underscore the premium nature of HCB’s custom center console yachts.