Sea Tow, BiT Marine partner to provide membership option

Sea Tow Services International and BiT Marine Software have partnered to give boat dealers throughout the country the opportunity to offer buyers a new membership enrollment opportunity. 

The new relationship is a part of long-anticipated collaboration. Boat dealers, both used and new, that use BiT’s Online DMS, will have the option of clicking a button to automatically enroll a boat buyer in Sea Tow’s Sea Care Program.

Enrollment will provide anyone buying a new boat with a free 95- day Sea Tow trial membership, or with a 60-day Sea Tow trial membership for customers buying used boats. The service applies to boats of all brands up to 65 feet in length.

“It’s common for dealers to offer Sea Tow membership via the Sea Care Program to boat buyers, but the process was not as streamlined as we would have liked,” said Kristen Frohnhoefer, president of Sea Tow Services International. “This partnership makes it easier for both dealers and buyers, but it also gives them greater confidence in enjoying their investment knowing help is only a phone call away, if needed.”

Under the old system, a person purchasing a boat would have to manually fill out a separate form to sign up for Sea Tow’s Sea Care program.

BiT Marine has integrated the forms into the dealer’s overall purchasing software allowing the new owner’s information to be auto-populated – enrolling them in just seconds.

Ed MacFawn, president and CEO of BiT Dealership Software, met with Frohnhoefer last year and has since looked forward to the prospect of doing business with Sea Tow.

He said the partnership will make it easier than ever for boaters to find peace of mind, ensuring they can enjoy the things that make the hobby so appealing, instead of worrying about a breakdown or problem.

“This collaboration is very consistent with BiT’s mission of helping boat dealers succeed,” MacFawn said. “By providing dealers with an easy way to offer all their new and used boat buyers a free trial of Sea Tow’s membership and service, dealers using BiT’s cloud DMS and their customers both win.”