Bass Cat, Yar-Craft names new West Coast regional sales manager

Bass Cat and Yar-Craft boats has named Dave Davis as the new West Coast Regional Sales Manager for both brands.

Davis comes to Bass Cat and Yar-Craft after founding and serving as CEO of a company specializing in aftermarket marine and automotive lighting and accessories. The married father of three is a long time bass enthusiast with many ties to the industry.

Based in Mesa, Ariz., Davis’ new role will be overseeing all Bass Cat and Yar-Craft sales in the West Coast territory, encompassing New Mexico, Arizona, California, Nevada, Utah, Colorado, Wyoming, Idaho, Oregon, Washington and Montana.

Rick Pierce, president of Bass Cat and Yar-Craft, said, “We are excited to add Dave’s unique experience and wealth of knowledge to our staff and we are committed to providing him the resources needed to build our brands on the West Coast.”

Bass Cat and Yar-Craft are owned by Correct Craft.