Mercury Marine was recently honored with the "Best Brand Penetration Award" at the 2016 China International Boat Show in Shanghai. The Asian Marine & Boating Awards consists of a panel of judges from Asia and Australia, made up of marine executives and members of the media.
A representative of the Asian Marine & Boating Awards said of Mercury's win, "The brand presence of Mercury is getting stronger and stronger in China. If you are in the marine industry or a boat owner, you must know Mercury."
"Mercury continues to increase brand recognition and awareness globally with product innovation and a commitment to our customers," said Michelle Dauchy, Mercury Marine chief marketing officer. "Mercury is committed to growing its global brand and we are thrilled that the panel of judges in Shanghai selected Mercury for this prestigious award."
"The Mercury brand continues to grow in Asia and that's due in large part to our product leadership and commitment to our customers," said Bill McEathron, Mercury Marine general manager, Asia. "We are honored to win this award and thank the Asian Marine & Boating Awards panel for selecting us."
Mercury Marine also won the 2014 & 2015 Asia Eco Award at CIBS. In 2014, Mercury won the award for its lightweight 370hp Mercury Diesel TDI 4.2L engine. In 2015, Mercury took home the award for its 75-115hp FourStroke outboard engine platform.