MDCE launches VIP event planning kit promo

MINNEAPOLIS, August 4, 2014 — Organizers of the Marine Dealer Conference & Expo announced today that they have launched a VIP Event Planning Kit promotion designed to help attendees plan for and get the most out of their attendance at the 2014 MDCE.

This means that in addition to the Early Bird Discount of $25 and an MRAA Member discount of an additional $75, those who register on or before August 31 will receive an exclusive VIP Event Planning Kit that will feature numerous opportunities for attendees to maximize their success at MDCE. The MDCE is being held Nov. 16-19 in Orlando, Fla.

View details of the VIP Event Planning Kit.

“We not only want to be able to provide MDCE registrants an incredible value, with up to $100 in discounts, but we also want to help them fully prepare for the amazing opportunities available at MDCE,” explains Liz Walz, director of education of the Marine Retailers Association of the Americas, a co-producer of the MDCE. “So, in addition to those financial savings, we’ve once again created a fresh line-up of tools and resources that will provide attendees with an insider’s guide to making the most of the MDCE — a planning tool of sorts that they will receive in advance of the show.”

Available to anyone who registers for the MDCE prior to August 31, the MDCE VIP Event Planning Kit will include a host of tips, ideas and opportunities for amplifying their return on investment at the MDCE. The kit will include:

  • A custom letter with advice on how to get the most out of the MDCE
  • An advance copy of the MDCE Guide Book, featuring the most comprehensive MDCE details available
  • A detailed overview of the educational schedule, content and speakers to assist in planning an agenda in advance, including speaker videos
  • Exclusive discounts on books and other resources made available by MDCE presenters
  • An advance copy of the MDCE Floor Plan & Exhibit Guide to help strategize how to navigate the expansive MDCE Expo Hall
  • An “Experience Orlando” package with more than 30 coupons to use in the surrounding area, including some that can be used right across the street from the MDCE at Pointe Orlando
  • A 20-plus-page Insider Tips Guide from show staff, showcasing little-known, behind-the-scenes tips and ideas that will help you maximize your time at the show

“We’ve made a number of exciting enhancements to this year’s MDCE,” explains Jonathan Sweet, editor-in-chief of Boating Industry, co-producer of the event. “From the addition of a fourth educational track and a second keynote address to the added hours of dedicated expo hall time, this will be the best MDCE attendees have experienced, and this VIP Event Planning Kit will help them make the most of it.”

This comprehensive promotional offer is available beginning today and lasting through August 31. The VIP Event Planning Kit will be delivered to attendees electronically the week prior to the MDCE.

Register for MDCE by clicking here.

The 2014 MDCE will offer 30 educational sessions in all, the most the event has ever offered, including seven Pre-Conference Workshops. The conference has traditionally included three educational tracks, but in 2014, it has expanded to four tracks: Leadership, Sales, Marketing and Service Plus. A Closing Keynote address also has been added this year.

The MDCE is scheduled for Nov. 16-19 at the Orange County Convention Center in Orlando, Fla. It has attracted an increasing number of dealers every year since 2007. In 2013, MDCE featured double-digit growth in dealer attendance, for a total of 615 marine retail professionals. MRAA’s goal is to grow the event to more than 1,000 dealer attendees. To learn more, visit

About the Marine Dealer Conference & Expo
The Marine Dealer Conference & Expo is the Marine Retailers Association of the Americas’ annual conference and member meeting. As the marine industry’s only dealer-specific educational conference, the MDCE offers an in-depth lineup of educational topics, a full-featured expo hall and a series of fixed networking opportunities, all of which are designed to help marine dealers connect with and learn from others who can foster their success. The MDCE is co-produced by MRAA and Boating Industry, and it features Pre-Conference Workshops, Opening and Closing keynote presentations, four tracks of educational content and 30 sessions in all. It will be held Nov. 16-19 at the Orange County Convention Center and Rosen Centre Hotel in Orlando, Fla. For more information, visit


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