VALCOURT, Quebec — BRP’s Design & Innovation team has been chosen to create the trophies for the 2011 edition of the Formula One (F1) Grand Prix du Canada.
“We approached BRP for this unique opportunity because of their reputation for excellence in design and creativity,” François Dumontier, president of Octane Racing Group Inc., promoter of the Formula 1 Grand Prix du Canada, said in a release.
The trophies were designed through an internal competition. Proposals were evaluated on originality, design quality, feasibility and symbolism for F1 racing.
“You know it is a one-of-a-kind opportunity when half of your designers, grouped into six teams, jump at the opportunity to showcase their talent on top of an already full schedule,” said BRP’s Denys Lapointe. “Our staff is passionate about design, especially when it relates to powersports. So, when they had the opportunity to contribute creatively to the Grand Prix du Canada, they were all over it.”
A jury comprised of Dumontier, other representatives from Octane Racing Group and BRP selected two of the six concepts generated by the BRP design teams. They were sent to Formula One Management for final approval. The chosen concept will be revealed during a press conference at the Formula 1 Grand Prix du Canada this coming June.
BRP’s design group has garnered more than 30 international design awards such as IDEAs, Good Designs, IFs and red dots. The team consists of a talented group of 60 individuals from a variety of disciplines including: product and transportation design, engineering, human factors, as well as technical staff.