NMMA announces Dealer Connection program
CHICAGO — The National Marine Manufacturers Association will unveil a new initiative to bring dealers and manufacturers together and build business at the 2011 Miami International Boat Show, according to a recent release from the organization.
The program, called Dealer Connections, will allow dealers across the nation to meet with top decision makers from leading brands, schedule meetings with manufacturers using new appointment software, find more brands, and test drive brands and models on the open water.
“The Miami International Boat Show & Strictly Sail brings together key leaders from across the recreational boating industry, making it the ideal location for our new Dealer Connections program,” Thom Dammrich, president of NMMA, said in the release. “Dealer Connections will give dealers and manufacturers a rare opportunity to create new business relationships and position themselves for growth.”
Click here to read more about the program.
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