MERCED, Calif. – Malibu Boats has developed a custom event it is calling the “Truth is on the Water Challenge,” a side-by-side comparison event that brings Malibu Boats and other willing brands together on a lake near participating customers in order for them to evaluate potential purchases.
“When a boat is on the water, boat dealers and manufacturers can’t hide behind false claims, sales tactics or marketing hype,” Malibu wrote in a press release about the event. “An on-the-water demonstration offers a level of guaranteed truth that is not certain in a dealership or at a boat show. For these reasons Malibu Boats has developed a custom event that can be initiated by the buyer to gather the boats of their choosing in one location for a true side by side comparison.
“The Malibu Boats Truth is on the Water Challenge calls out competing boat dealers and encourages them to put their boat on the water for you, where it counts most. On the water you benefit from a completely accurate picture of your water sports boat choices. Once you are in a Malibu boat on the water, the decision will be clear. Malibu Boats, the truth is on the water.”
Malibu said customers can pick the time, the place and the participants, and their local Malibu dealers will create a custom invitation for them to deliver to the boat brands they would like to participate in the challenge.
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