Nominations sought for Marine Industry Web Awards
SEATTLE – Boats.com and the National Marine Manufacturers Association are now accepting nominations for the 2008 North American Marine Industry Web Awards, the two said in a press release today. The awards are designed to recognize companies that lead the North American marine industry’s drive toward higher standards in Web site design and content.
Five award categories have been created to honor various segments of the North American marine industry and the companies in those segments that have Web sites demonstrating creativity in design, ease of navigation and up-to-date, relevant content. The awards have been organized to recognize the following categories: best OEM/manufacturer site; best marine equipment site; best dealer/broker site; and best marine site overall. The fifth and final category, outstanding contribution to the online marine industry, is open to any individual who has made a significant contribution to the development of the Internet within the industry.
The judging panel for the 2008 awards is currently being assembled and, once finalized, will include one person boats.com nominates, one person NMMA nominates and three additional Internet professionals with appropriate credentials and experience from outside of the industry.
“There is no doubt about the importance of the Internet in lead generation and the sales process in any market conditions, let alone the tough conditions we are currently experiencing,” said Debra Keene Bergeron, boats.com/YachtWorld.com general manager. “Boats.com and NMMA wish to recognize and acknowledge the companies in our industry that lead the way in attracting consumers and generating leads, so we may encourage others to do the same.”
Winning companies will hold their title for one year and will also receive a trophy designed by yacht designer Tony Castro. Awards will be presented at a special ceremony during the 2008 Miami International Boat Show, being held February 14 to 18 at the Miami Beach Convention Center.
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