Attack Web leads

At Port Harbor Marine (Ranked 27 in 2006), 30 percent of the dealer’s leads begin with the Internet. “We attack these leads very aggressively,” says Robert Soucy, president, “and our closing ratio is very high. We continue to reap the benefits of our competitors’ non-response to these leads.”

This best practice can also be found under the Internet category.

  • To explore more Lead Management Best Practices, click here.
  • To return to the best practices home page, click here.
  • To return to the Boating Industry home page, click here.

Leave a Reply

Your email address will not be published. Required fields are marked *