Target first-time buyers
Rather than selling an entry-level boat line, Lakeside Marine Group (Ranked 44 in 2006) specializes in high-quality pre-owned boats, using them to try to bring new people into the boating lifestyle.
- To explore more Sales Department Best Practices, click here.
- To return to the best practices home page, click here.
- To return to the Boating Industry home page, click here.
