CHESANING, Mich. – Pursuit Sports, Inc. has officially changed its corporate identity to Traxstech Corp. in what it described as an effort “to better represent the exciting future of its innovative track based fishing systems.”
“The most important point is that our customers know that this name change is not the result of a corporate merger or buyout,” said Jeff Miller, COO of Traxstech, in a statement today. “They can expect the same great quality and service that we have become known for.”
“As we continue to grow our business and expand our product line,” continued Miller, “it has become necessary to change our corporate identity to allow for improvement and expansion in our marketplace. The new trademarked Traxstech name avoids the obvious confusion that was associated with our former name and reflects the blend between track systems and technology.”
Traxstech, which supplies both the aftermarket and OEMs, manufactures flexible fishing systems built upon the foundation of anodized aluminum mounting tracks.
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