2009 Top 100 Leadership Alliance Member
Boat Trader (www.boattrader.com): The Industry Leader
Boat Trader (www.boattrader.com) is the undisputed leader in the marine classified advertising segment for boat buyers, sellers and dealers. Based in Norfolk, Va., with field sales operations across the country, Boat Trader boasts 23.2 million visitors to its Web site in 2009.
Boat Trader is dedicated to providing its dealers and end-users with results. That commitment is reinforced in the leads and sales that Boat Trader generates to dealers, as well as the aggressive development of new products that help consumers more easily find and purchase inventory.
In September 2009, Boat Trader launched the first marine classified iPhone app that lets consumers find nearby boats for sale. Shortly thereafter, Boat Trader released the mobile site (http://m.boattrader.com) to give all smartphone access to 100,000 boats for sale — all from the palm of their hand. The GPS-sensitive search tool allows users to search for boats by type, new or used condition, price range, and model year in a specific zip code or by location. The Boat Trader mobile site and app let users view multiple boat and dealer locations on enhanced Google Maps and quickly access driving directions. Each boat listing provides a detailed description, including length and engine hours, along with multiple photos of the boat for sale. YouTube and manufacturer videos appear on select listings. With more than 28,000 downloads in six months, the app has generated in excess of 5,000 highly targeted leads to Boat Trader sellers.
To capture consumers further along in the buying process, Boat Trader now offers a concierge service for users that know what they are ready to purchase but cannot find it after conducting a search on the site. The recently launched Boat Locator allows online shoppers to submit a form with details about the boat they’re interested in purchasing — and dealers within the Boat Trader Dealer Network find it for them! The tool works as a targeted lead generation product for dealers as 20% of users plan to or have already purchased a boat from the dealer that has contacted them.
Not only can dealers within the Boat Trader Network maximize their reach to the consumer audience, they also reach other dealers through a wholesale marketplace — designed to move inventory to areas where it’s needed most. And, Boat Trader’s newly integrated business intelligence reporting suite provides dealers with data to help them determine which inventory is in high demand and low supply within their market, in addition to reports measuring their share of searches and pricing comparisons by MSA.
Headquartered in Norfolk, Va., and owned by Dominion Enterprises, Boat Trader is part of the Dominion Marine family of classified advertising sites and web services solutions. For more information about Boat Trader, call 1-888-410-6270 or visit http://www.boattrader.com/.