Sales expectations exceeded at second Mexico Boat Show

CHICAGO, Ill. – The second Mexico Boat Show (Expo Yate Mundial) exceeded its sales expectations by more than 60 percent during its four-day run in Mexico City, November 13-16, the National Marine Manufacturers Association reported in a statement yesterday.

The four-day show housed 79 exhibitors, which featured a wide array of boats of all sizes and uses, including yachts, sailboats, fishing boats, ski boats, jet boats, jet skis and wave runners, catamarans, kayaks and inflatable boats.

There were over 100 boats on the show floor ranging from 6 feet to 50 feet, and 50 percent were sold — including the biggest boat on display, a 50-foot Princess Yacht — as well as smaller boats from Sunseeker, Mastercraft, Mercury Marine, Hunter Marine, Sea Ray, Azimut and Cabo Yachts.

Besides boats themselves, exhibitors offered marine accessories, marinas, hotels, resorts, boat insurance agencies, wine and liquor brands and nautical equipment and apparel.

“The show has taken on a life of its own,” said Paul St. Amour, general director of EJ Krause de México. “We are very pleased that the Mexican marine industry has embraced this event as the showcase for the industry. All exhibitors were highly pleased with their participation at Expo Yate Mundial (Mexico Boat Show) and we, as organizers, are highly satisfied with this year’s results.”

Producers expect continued growth

More than 7,500 attendees turned out for this year’s event, and exhibitors expect the show to attract more visitors and continue to grow in the years to come, according to NMMA. Next year’s Mexico Boat Show will be held November 11-14.

“Mercury Marine de México has great expectations for this show, we know that this event is the most important in Mexico and we think it will be very successful. I am sure this country has an enormous potential in the Latin American market; it is the most consolidated, the largest and the most reliable,” said Luis Azuero, Business Development director.

“We went out on a limb and tried something new this year. So far, the results have been much better than expected. We underestimated the quality of the Mexican market, and next year we plan on bringing models from the top of our line to display to this high quality audience,” said exhibitor Faron Floyd. Floyd said he has received more than 50 strong leads from exhibiting at the show.

• For more of the latest news, click here.
• To discuss this topic with other recreational marine industry professionals, click here.