FLW Outdoors and Mercury Marine announce partnership
MINNEAPOLIS — FLW Outdoors and Mercury Marine have signed an extensive agreement, officially marking Mercury’s return as a sponsor of the tournament-fishing organization. Terms of the agreement were not disclosed in a recent release from FLW Outdoors.
Through FLW Outdoors’ bass and walleye tournaments, Mercury will showcase its marine propulsion systems.
“We are very pleased that Mercury has rejoined the ranks of FLW Outdoors,” said Trisha Blake, president of the FLW Outdoors Marketing Division, in the release. “With our aggressive programs, we’re confident Mercury will see considerable market-share growth. They’re making a strong statement of support to professional fishing, and our anglers are sure to respond enthusiastically.”
Mike Shedivy, vice president of marketing at Mercury Marine, added, “Mercury Marine and MotorGuide are extremely excited about this opportunity to work with the FLW and Ranger Boats. We feel Mercury represents the heart of tournament fishing, and we will continue to support the various species of competitive angling.”
Mercury and MotorGuide will be featured in a variety of media formats, including the weekly “FLW Outdoors” television program on VERSUS, FLW Outdoors’ multiple websites and its bass and walleye magazines. Mercury will be a major supporter of FLW Fantasy Fishing.
- Can’t get enough boating news? Subscribe to our blog’s RSS feed, follow us on Twitter or look for “Boating Industry” on Facebook and LinkedIn.
- For more of the latest news, click here.