Kenton Smith forms new marketing consulting venture

GOTHA, Fla. — Wanda Kenton Smith, who ran Kenton Smith Advertising & Public Relations for more than 13 years, has formed a new marketing consulting practice, Kenton Smith said in a release.

Kenton Smith has tapped former agency staffers for independent contractor status available on an “as need” basis, according to the company. The practice will focus on marketing consulting, branding, advertising/media, public relations and promotions, editorial writing/editing and industry diversity development.

“While I have thoroughly enjoyed the agency business and working with great teams over the years, market conditions dictated that the business model change,” said Kenton Smith when she announced the new business. “Clients today want and need experienced marketing specialists who can deliver world class services, without the higher fees associated with heavy overhead and operating expenses. My new solo practice with virtual contractor relationships offers win-win results for all involved, while allowing the freedom to pursue new opportunities.”

Clients who have signed on with the new business include Regulator Marine for media planning; Xantrex Technology for North American PR; Hunter Marine for media and marketing services; Mainship Trawlers for marketing services; and Treasure Chest for direct response copywriting, public relations and Web content.

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