Manheim adds a specialty sale

ATLANTA – Manheim’s Metro Milwaukee Auto Auction, located in Caledonia, Wis., was recently added as a specialty sale, offering motorcycles and powersports products to meet customers’ needs, bringing the number of Manheim Specialty Auction locations to 21, the company said in a release yesterday.

Manheim’s specialty sale locations provide a large collection of vehicles featuring boats, RVs, motorcycles, and powersports units such as ATVs, personal watercraft and snowmobiles to assist dealers.

“Expanding our Specialty Auction locations based on industry changes and customer need is a reflection of the growing demand for motorcycles, powersports and other specialty units,” said Karen Braddy, general manager of specialty and heavy truck and equipment sales for Manheim. “Manheim’s goal is to provide customers with easy and convenient access to the variety of vehicles they need.”

Metro Milwaukee Auto Auction holds its specialty sale every fourth Wednesday. The sale focuses on motorcycles and powersports. The number of units offered at this location continues to grow, with more than 130 featured at the April specialty sale.

“Due to the different seasons and changes in weather, this region of the country has various powersport needs,” said Rik Petrovsky, Metro Milwaukee Auto Auction specialty sales manager. “Whether a customer is looking for a snowmobile or a Sea-Doo, we have the vehicles at our sale to accommodate their needs.”

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