Publisher launches high performance boating magazine

NEW YORK – A new magazine, SpeedBoat – Life At Full Throttle, has been launched by the editors of Boating, announced Wade Luce, vice president/publisher of Boating in a recent statement.

SpeedBoat features reviews of the latest high-performance boats on the market, along with trends, techniques and new products. The publication will make its inaugural appearance on newsstands July 5th with a cover price of $5.99.

“We recognized the need for a premium high-performance marine magazine,” said Luce. “SpeedBoat targets the core of the high-performance boat market and, with a circulation of 80,000, it will be the largest performance boating publication in the world.”

Eric Colby, currently Boating’s senior technical editor, will serve as SpeedBoat’s editor-in-chief. Luce will oversee the business side of the publication.

Hachette will distribute 50,000 copies to newsstands for three months beginning July 2005 and 30,000 copies to targeted Boating subscribers. SpeedBoat’s total circulation of 80,000 copies makes it the largest high-performance boating publication in the world, according to Hachette Filipacchi Media U.S. (HFM), which publishes both magazines.

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