MDCE News

Explore the future of digital marketing at MDCE 2014

MINNEAPOLIS — In today’s rapidly changing digital marketing environment, it can be a challenge for even the savviest of marine dealerships to stay atop the latest Internet trends. Dealers may question whether their efforts are paying off, if they’re using the available tools to their maximum capacity, or if there’s a better way entirely to market their business through social ...

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Test your dealership’s digital performance at MDCE 2014

MINNEAPOLIS — In today’s business climate, online results are critical to marine dealer success. Dealerships that perform solidly across the digital platforms most used by consumers gain access to far more leads than those with lackluster internet visibility. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., participants in the “Don’t Flunk This Test” ...

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Get more out of social media at MDCE 2014

MINNEAPOLIS — In today’s marketplace, getting noticed online has become at least as important as grabbing attention offline at boat shows, in print advertisements, through billboards, and the like. If your dealership isn’t taking search engine optimization (SEO) seriously, chances are you’re missing out on opportunities to get in front of potential new customers each and every day. At the ...

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Make bank on trade-ins at MDCE 2014

MINNEAPOLIS — Accepting a trade-in for a new boat purchase can help dealers win more business; however, it can quickly turn from financial gain to strain without the right trade-in process. With more consumers trading in used boats to buy new these days, it’s increasingly important for dealerships to adopt strategies that protect their bottom line. At the 2014 Marine ...

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Consultant Sam Dantzler returns for MDCE 2014

MINNEAPOLIS — In both sports and business, evidence suggests that the best performers focus on the fundamentals, and the teams that make the fewest mistakes are the ones that win the most games. More marine retailers lose out on deals due to lack of attention to the basic sales process than because of ineffective word tracks or closing lines. At ...

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MDCE 2014 to feature 12 new speakers

MINNEAPOLIS — The 2014 Marine Dealer Conference & Expo will feature the most powerful educational lineup in the history of the event, offering more sessions for today’s marine industry professionals than ever before. Twenty-four experts will provide 30 presentations at the MDCE, taking place Nov. 16-19 at the Orange County Convention Center in Orlando, Fla., and half of those speakers ...

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MDCE adds fourth educational track to 2014 lineup

MINNEAPOLIS, June 20, 2014 — The Marine Dealer Conference & Expo will offer conference attendees four different educational tracks to choose from at the upcoming event: Sales, Marketing, Leadership and Service Plus. MDCE takes place Nov. 16-19 at the Orange County Convention Center in Orlando, Fla. This year, MDCE organizers decided to up the total number of tracks at the ...

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Make the dealership culture, cash connection at MDCE 2014

MINNEAPOLIS, June 19, 2014 — When you build a strong dealership culture in which employees feel vested in the business, it can unlock higher sales and profitability for even the most successful marine dealerships. At the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., leadership guru John Spence will present dealers with the tools they ...

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At the Helm: Investing in your business at MDCE

Inserted in the current issue of Boating Industry you’ll find your first taste of the Marine Dealer Conference & Expo with the preshow brochure. It includes information on our full lineup of speakers and all of the exciting improvements we’ve made to this year’s MDCE, which will be Nov. 16-19 at the Orange County Convention Center in Orlando. MDCE is ...

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Pre-conference workshops return to 2014 MDCE

MINNEAPOLIS — After a successful launch in 2013, organizers of the Marine Dealer Conference & Expo will bring back its Pre-Conference Workshops for the 2014 event, scheduled for Nov. 16-19 in Orlando, Fla. The workshops give marine retailers access to hands-on training with leading experts in areas that have the biggest impact on their future success. The 2014 MDCE will ...

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