MDCE adds fourth educational track to 2014 lineup

MINNEAPOLIS, June 20, 2014 — The Marine Dealer Conference & Expo will offer conference attendees four different educational tracks to choose from at the upcoming event: Sales, Marketing, Leadership and Service Plus. MDCE takes place Nov. 16-19 at the Orange County Convention Center in Orlando, Fla.

This year, MDCE organizers decided to up the total number of tracks at the conference from three to four with the aim of helping dealer attendees drill down even further into the most pressing topics that affect their business performance in today’s retail landscape.

“With both dealer’s prospect base and the technology they use to communicate with customers and prospects evolving fast, we felt it was our responsibility to boost MDCE’s sales and marketing education,” explains Liz Walz, MRAA director of education for the Marine Retailers Association of the Americas, which produces the annual event in partnership with Boating Industry. “That’s why we’ve separated the Sales & Marketing Track into two individual, stand-alone educational offerings.”

In addition to separating the Sales and Marketing tracks, another new development at MDCE this year is the newly renamed Leadership Track. Formerly called Powering Profits, the Leadership Track will address ways dealers can guide their team to successfully propel their businesses forward.

“In pre-conference surveys, dealers indicated that leadership and management were their top priorities in 2014,” says Boating Industry editor-in-chief Jonathan Sweet. “Wanting to deliver on those desires, MDCE organizers felt that it was in the best interest of attendees to dedicate an entire educational track specifically to leadership.”

The 2014 MDCE will offer 30 educational sessions in all, the most the event has ever offered, including seven Pre-Conference Workshops taking place Monday, Nov. 16. A Closing Keynote address also has been added for the first time this year.


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About the Marine Dealer Conference & Expo
The Marine Dealer Conference & Expo is the Marine Retailers Association of the Americas’ annual conference and member meeting. As the marine industry’s only dealer-specific educational conference, the MDCE offers an in-depth lineup of educational topics, a full-featured expo hall and a series of fixed networking opportunities, all of which are designed to help marine dealers connect with and learn from others who can foster their success. The MDCE is co-produced by MRAA and Boating Industry, and it features pre-conference workshops, Opening and Closing keynote presentations, four tracks of educational content and 30 sessions in all. It will be held Nov. 16-19 at the Orange County Convention Center and Rosen Centre Hotel in Orlando, Fla. For more information, visit

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