Features
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Survey says…
When sales are slow, it may seem counterintuitive for a business to increase its spending. But that’s exactly what many…
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Marketing Challenges, Solutions & Best Practices
In talking to people around the marine industry, we’re often told that marketing represents one of the greatest unknowns businesses…
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Marketing Master
MasterCraft has a loud voice. That’s according to John Dorton, CEO of the ski and wakeboard boat builder and chairman…
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Making $ense of Boating
The dictionary defines affordable as “believed to be within one’s financial means.” With small boat unit sales down more than…
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Used & abused
New boat sales are down. And if you believe the hype, that’s OK because it’s just part of the cyclical…
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20 heads are better than one
Joe Hoffmaster would have had a hard time cashing the $6,000 check his friend and fellow boat dealer David Briggs…
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A New Measure
In today’s marine business world, more and more dealers are catching on to the idea of tracking technician efficiency. For…
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Service with a Smile
There’s no better way for a dealership to generate good will — or ill will — than with its service…
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Back To The Future
Sea Ray founder C.N. Ray personally visited many of his dealers in the 60’s and 70’s, flying his private jet…
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Follow-up = CSI up
Of all the areas that affect CSI, your follow-up scores might be the lowest-hanging fruit for improvement. Put a system…
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Follow the leads
During one of the most memorable scenes in the film adaptation of the Pulitzer Prize-winning play “Glengarry Glen Ross,” a…
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The High Bar
Ask most boat builders about their dealers, and you’ll hear a similar tune. They’ll sing their dealers’ praises, boasting of…
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Top 100 Profile: Crystal-Pierz Marine, No. 5
As one of only two businesses to repeat as Top 5 selections to our Top 100 list, Crystal-Pierz Marine is,…
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Top 100 Profile: Hall Marine Group, No. 4
When it comes to the business world, talk is cheap. That’s why, at Hall Marine Group, for almost every employee…
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Top 100 Profile: Singleton Marine Group, No. 3
Realizing that trying to be all things to all people is a strategy for failure, Singleton Marine Group has turned…
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Top 100 Profile: Galati Yacht Sales, No. 2
The Galati Brothers (Joe, Carmine, Mike and Chris) may not read Robert Frost, but they know all about the road…
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Top 100 Profiles: MarineMax, No. 1
History has proven that size isn’t everything. In fact, it can work against you. But MarineMax’s strategy is to be…
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Editor’s Picks
MacCallum’s Boathouse MacCallum’s Boathouse does small very well. The one-location dealer in Epsom, N.H., has made its second appearance on…
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Best In Class
Slalom Shop Boats & Yachts Highest-Ranking Dealer With 1 or 2 Stores Darrell Wilson has set the groundwork for incredible…
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Outstanding Initiatives
Marine USA Inc. Listing its inventory of pre-owned boats on its Web site has been a “tremendous success” for Marine…
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