Features
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Is this a recovery?
When you look at the national boat sales data so far this year, the double-digit declines compared to last year…
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Dealer recovery reports
Dave Briggs, Owner • Wayzata Marine, Inc. • Orono, Minn. • Two locations Brands: Chaparral, Four Winns, Chris-Craft, Tigé, Yamaha…
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Bring boating to life with events
As the busy season gets underway in many boating regions, you may be asking yourself, “Am I ready?” But before…
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36 tips to better events
Name: Paul Berube Dealership: Boater’s Exchange, Rockledge, Fla. Number of annual events: 25 Advice: -Don’t get suckered into thinking that…
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Inside AquaPalooza
When you’ve been selling boats as long as Rod Malone, there’s not much you haven’t seen and even less that…
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Ten of the best dealer events
It could be argued that boat dealers are at a disadvantage when it comes to events. The products they sell…
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Taking sponsorship to another level
A few years ago, Port Harbor Marine President Rob Soucy was on the phone with Sea Ray, discussing the Brunswick…
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The formula for a successful event
Event marketing should be a key aspect in a dealership promotional plan and for many dealers, the key effort that…
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Event Marketing: A three-step system for success
(Editor’s Note: This is the unabridged version of an article that ran in the June 2010 issue of Boating Industry.…
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First-hand reports from dealers across North America
In late April, Boating Industry interviewed 12 leading boat retailers about their local market conditions, their business performance and their…
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