Features

Malibu’s next act

An exclusive interview with Malibu CEO Jack Springer about taking the company public, launching a new boat brand and the company’s next phase By Tom Kaiser Malibu Boats, the builder of the Malibu and Axis Wake inboard sport boats, recently went public and began trading on the NASDAQ at a price of $14 a share, giving the 30-plus-year-old Tennessee-based boat ...

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Friday Economic Snapshot: Back on track

Earthquakes have been rattling the West Coast, talk of the missing jetliner has been replaced by another high-profile shooting, General Motors is in crisis, the Supreme Court further loosened campaign finance requirements and the stock market is at a record high —America is officially back on track. In finance, the week’s biggest news stories are solid jobs numbers, accelerating auto ...

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Q&A with Roy W. Olivier, president & CEO, ARI

From websites to social media to online reputation management, digital marketing is rapidly evolving. With its recent acquisitions and product releases, ARI is increasing its investment in those areas. To read the full Q&A with Olivier, be sure to check out the May issue of Boating Industry. Boating Industry: When you look at the marine industry for 2014, what’s ARI’s ...

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Nine exciting products for fishermen

The lakes are thawing, and all those anglers are eager to get on the water. But they're ready to spend some money before they do. I took a trip to the packed Northwest Sportshow last weekend, and asked dealers and distributors about the new trends and the popular mainstays that dealers in fishing hotspots should think about stocking. Here's nine ...

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Sterndrive stratification

Smaller sterndrives keep falling, while high-end stays strong Picture yourself out on the water, enjoying a thrilling cruise in a stylish boat that glistens in the sun as it cuts across the waves. While some may imagine themselves in a pontoon or fishing boat, most see the fiberglass sterndrive as the consummate sport boat, even as the category’s sales have ...

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Shifting Marina Design Trends

Add diversity and focus on design to keep your boaters entertained Some of the marine industry’s best speakers encourage their audiences to focus on selling “the big show.” It’s an attitude that’s become more pervasive in an American economy driven by services, which make up approximately 75 percent of the country’s GDP. In the marina biz, this shift has lead ...

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Washington Update

A closer look at the key issues facing the marine industry It’s easy to be frustrated or turned off by the partisan politics, government shutdowns and other Washington goings-on that make the headlines in our nation’s capital. While we could choose to ignore Washington, the reality is that Washington is not going to ignore the boating industry. From tax issues ...

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Government weighing on industry growth

Most feel regulations, policies hurting their companies Thom Dammrich, president of the National Marine Manufacturers Association, said at the Miami International Boat Show that the two things that worried him most were “weather and Washington.” Clearly, he’s not alone as the latest Boating Industry research shows that readers are very concerned about the impact of government action on their ability ...

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18 solutions to boost sales

Boat dealers share their best ideas for selling more The marine industry may be recovering, but there’s still plenty of room for growth. As more buyers come back into the market, the best dealers are positioning their companies to get a bigger share of the pie. We gathered information from dealers across North America about how they’re increasing sales of ...

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