Blogs
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Small dealer, big idea
If you’re a boat dealer and you’ve managed to survive this downturn, now is the time to consider what you…
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An inventory turn?
Last summer, in the midst of one of the toughest selling seasons anyone can remember, Boating Industry published an e-white…
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The boating industry’s green shoots
A few weeks ago, a former boating industry executive contacted me, asking about the state of marine business in the…
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Good communication makes happy customers
One lesson at last year's Marine Dealer Conference and Expo that I think surprised a lot of dealers was the…
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Lead management 101 revisited
I’ve been involved in lead management heavily for some time and continue to work with OEMs, dealers, CRM vendors, ad…
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Another way to win over your customers
Last week, I received a press release from BoatU.S. with the following subject line, “The Shocking Truth: More Recreational Boaters…
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When something’s got to give, how do you decide?
Today's economy has led to all sorts of tough decisions with seemingly no good alternatives.
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