Blogs

Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message to your customers. You also don’t want to put all your eggs in one basket – while it’s great to be super active on Facebook, for example, you also want to have a strong presence in your customers’ email inboxes. ...

I’ve never met a marine dealer who would turn down the opportunity to sell a few extra boats each month. With more shoppers than ever turning to the internet to begin the hunt for their next boat, the easier you make it for them to find your in-stock inventory, the easier it will be to make those extra sales. One ...

A recent study from the Harvard Business Review shows that investors today prefer companies with fewer physical assets. That is not great for the boating industry. HBR looked at the 2015 S&P 1500 Index, a mix of small-, medium- and large-cap stocks, and separated the index based on industry sector. Then, HBR examined each industry’s average percentage of physical assets ...

I headed down south earlier this week to spend some time at the Honda Marine media event. Honda hosted a group of boating journalists ahead of its dealer meeting on Lake Lanier, north of Atlanta. The company introduced three new models, which I wrote about earlier. Beyond the products, though, what caught my attention was the attention the company continues ...

Last week, 21 states sued the U.S. Department of Labor over the impending rule that would require employers to pay overtime to any salaried worker making less than $47,476 a year. Republican Nevada Attorney General Adam Laxalt filed the suit in the U.S. District Court in Eastern Texas, urging the court to block the implementation. Other plaintiffs include Alabama, Arizona, ...

If you’re heading to this year’s Marine Dealer Conference & Expo, you’ll want to act by Friday to take advantage of the Early Bird discount. MDCE is December 5-8 at the Orange County Convention in Orlando and is produced by Boating Industry and the Marine Retailers Association of the Americas. Last year more than 1,100 industry professionals attended MDCE and ...

Are you looking to attract more Millennials to your business? Based on the results of our most recent survey, which will be featured in the October issue of Boating Industry, you definitely are. If you indeed are looking to bring in younger buyers, it may be time to hire more tattooed employees. A recent study was conducted with U.S. and ...

A new analysis of Census Bureau data by the Pew Research Center shows that the growth of the Latino population in the U.S. has slowed dramatically since the Great Recession. Between 2007 and 2014, the U.S. Hispanic population grew at 2.8 percent annually on average. From 2010 to 2014, it was just 2.4 percent, according to Pew. This was significantly ...

A recent editorial piece written by Phyllis Korkki of The New York Times caught my eye this week, as the titled offered a very intriguing question and response: “What Could I Possibly Learn From a Mentor Half My Age? Plenty.” The article discusses the benefits of reverse mentorship and chronicles her process being mentored by a young editor with more ...

Rarely does the announcement of Apple’s latest phone have a huge impact on our industry. After all, we’re trying to get people off their phones and on the water. However, Apple’s introduction yesterday of the iPhone 7 and 7 Plus will certainly impact the boating industry: The new phones are now, according to Apple, water-resistant. The new models are able ...