Blogs
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E-newsletters that turn readers into customers
At Dealer Spike Marine, we’ve covered the importance of email marketing many times – for example, here and here. But…
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Create an outline for developing employees’ career paths
If you have quality employees you want to keep working for your business, you need to have a plan to…
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Opt outside on Black Friday
For the second year in a row, the sports co-op REI will close on Friday, Nov. 25 – Black Friday…
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16 reasons to attend MDCE 2016
For boat dealers, the Marine Dealer Conference & Expo is one of your best options for growing and improving your…
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Building a yachting destination
It is truly amazing to see the evolution of the marina industry today. Yachting venues such as Yacht Haven Grande…
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Automate your inventories to stay competitive
The grocery industry and the boating industry are, on the surface, completely different from one another. After all, one is…
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Revisiting 6PAX restrictions key to industry growth
Boating is a lifestyle that everyone should have the opportunity to experience. The mission of our industry is to share…
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The ‘real unemployment rate’ revisited
Late last year, I wrote about the U-6 vs. U-3 unemployment rates from the Bureau of Labor Statistics that can…
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Blending your marketing tactics
Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message…
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4 ways third-party sales channels drive sales and generate leads
I’ve never met a marine dealer who would turn down the opportunity to sell a few extra boats each month.…
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