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Guest Blog

Dynamic inventory retargeting for dealerships

Dealerships have numerous options when advertising online to generate traffic to their website, but which method is most effective? Which method is going to produce the highest ROI, sell the most inventory and drive brand awareness? Only two percent of website visitors will fill out a website contact form, so what about the other 98 percent? Facebook allows you to ...

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Grab the attention of your phone-obsessed customers

These days, you can pretty much count on the fact that your dealership’s current and potential customers are on their phones all day, every day. With smartphones, most people are basically carrying their lives around with them wherever they go, and that includes their email inbox. More than half of emails are now opened on mobile devices, which makes sense ...

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Recreational boating and sportfishing infrastructures

The new administration is set on a mission with the promise of a massive rehab of our outdated national infrastructures that includes roads, bridges, railways, airports and a few others that need to be brought to standards that meet our present-day technology. Similar to what is being contemplated to address this country's internal infrastructures, the infrastructures for the recreational boating and sportfishing harbors and marinas also need to ...

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Benefits of aligning with strategic partners

With more than 5,000 megayachts in the world today, it is more important than ever that our industry continues to deliver high-quality services and unprecedented guest experiences. Many reputable brands have formed powerful networks of experienced, determined individuals that support, promote and influence the nautical tourism industry as a whole, but this is just the tipping point. The superyacht industry ...

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The importance and effectiveness of positive online reviews

When you’re going on vacation and want to find the perfect hotel, what do you do for research? What about a dinner outing with friends – is there anything you check before making a reservation? If you’re like the overwhelming majority of people, the first place you’ll go before making your decision is an online review site. According to research ...

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Embracing corporate social responsibility

When it comes to corporate social responsibility, it is important to understand the tremendous value it brings to not only the charitable organization but also the company’s long-term sustainable growth. Extending beyond a day of giving or a single donation, CSR today is more about the continued support, year after year, that helps create a better future for societies in ...

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Accelerate your Facebook page with post boosting

Your dealership is trying to drive sales, but how do you make the most of Facebook and its powerful advertising platform to make that happen? You may want to try boosting your Facebook posts, but with a strategy. The days of blindly posting inventory on Facebook and hoping someone comes to your dealership to make a purchase are over. Your ...

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Simple ways to get the most out of your Facebook business page

Most successful dealers have an active dealership Facebook page – one that looks nice and neat, provides all necessary information and is updated regularly. Why is this? Because Facebook is by far the largest and most result-driven social media channel for businesses. We’ll quickly mention the basics – things like contact information, dealership address and high-quality images used as your ...

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Handling marina emergencies effectively

What do all marinas share in common? Power cables, gasoline, water, lots of people and a frequently aging infrastructure. Additionally, many marinas have coastal areas prone to natural disasters and most marinas are accessible by the public. In short, we are all exposed to a broad and often unpredictable array of emergency situations. At IGY Marinas, we have dealt with ...

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