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Brianna Liestman

Take a walk, buddy

We are always looking for more ways to be efficient in our businesses: develop new processes, track better time, offer deeper incentives. But what if the secret to achieving better productivity is simply taking a couple walks? This was the experiment an online invoice and time tracking company decided to undertake with its employees. For 30 days, employees were asked ...

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Prioritize your company’s cybersecurity

In an age when more and more companies have fallen victim to cybersecurity attacks, one company is calling in the professionals. Parsons Corp., a construction and engineering firm, chose to fill its open position on the board of directors with a retired Air Force major general who helped create the Department of Defense’s U.S. Cyber Command and led the Air ...

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Shop closed: On vacation

As summer is winding down, many families are planning last-minute vacations or counting down days to a planned getaway. The working members of those families are likely wrapping up projects and tasks at their jobs, and I imagine the weeks leading up to their vacations are haunted by a barrage of “out of office” messages from their co-workers, whose responses ...

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Map out your company’s future

We are deep into Top 100 applications here at Boating Industry, and we are getting excited to finalize the list and present it at the gala and in our December issue. When I started in the industry, I jumped in head first with Top 100 applications, and reading about the best practices from the top dealers in North America truly ...

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October 2 is National Manufacturing Day

Did you know today is National Presidential Joke Day? Probably not and, let’s be honest, these “national days” have sort of gotten out of hand. However, not all of them are silly; some of them are incredibly relevant to our industry. Take, for instance, National Manufacturing Day, the first Friday of every October. This day celebrates the men and women ...

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Automobiles in use are older than ever

Trends in the automotive industry tend to make their way into the marine industry eventually, so a recent study regarding the average age of the automotive fleet in the U.S. had me intrigued. According to a recent survey by IHS Automotive, the average age of a U.S. car on the road is 11.5 years. This means cars on the road ...

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Adapt to unforeseeable change

There are trends and activities we expect to stay in the zeitgeist forever, so much so that it becomes shocking when someone suggests those trends may be going by the wayside. Take, for instance, denim jeans. If I said that we could realistically see the clothing staple exit stores within a generation or two for half the population, would that shock ...

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Diplomatic relations with Cuba move forward

In the wee hours of Monday morning, the United States and Cuba restored full diplomatic relations for the first time in 54 years. Both countries will officially inaugurate full embassy status in separate events. However, the trade embargo and travel restrictions still remain between the two countries and must clear Congress before they can be lifted, which means that these ...

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Don’t forget the little guys

On July 10, the music industry changed its practices by implementing a new music release day – Friday – after more than 25 years of releasing music on Tuesday in the United States. This new standard now globalizes the release date of new albums. Industry officials polled music consumers in eight countries when choosing a worldwide standard and found 68 ...

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Don’t get left in the dust of transportation evolution

Last week, Uber launched its UberBoat service in Istanbul. Passengers can now hail an UberBoat to take them across the Bosphorous River, which divides the European and Asian halves of the city. Istanbul is a city known for traffic jams, ranking second worst in the world based on the number of starts and stops per mile, and ferries crossing the ...

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