Blog Spotlight
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Enhancing your business through local community investments
A company’s long-term sustainable growth is largely dependent on the investment that it makes in several aspects of the business.…
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Is the boat buying process broken?
As a business partner to dealers and OEMs, the boat buying process has always been a bit different for me…
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Review transparency makes industries better, not worse
No one likes getting a bad review. Not only is it disheartening – especially when you feel you have worked…
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Your wife called, she said this ad is exclusionary
Two weeks ago while driving through my suburb of Minneapolis, I passed the local bicycle shop. I’ve spent money there…
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Targeting customers by generation on social media
Social media platforms are a goldmine for reaching your customers. According to data from Statista, 81 percent of Americans use…
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The free trade question
Between working as CEO of a company in the boating industry with global distribution (70 countries) and serving, until recently,…
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Diving in with data
There’s nothing like a quarterly earnings call to pique a trade press editor’s morning interest. It’s my view a conference…
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Manufacturing Day – Looking out for our future!
Pretty much any time a group of my fellow CEOs get together, the discussion will eventually head toward what many…
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How to get a Verified badge for your dealership
Verifying your local business page (your dealership page) adds a layer of legitimacy to your social media presence can help…
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