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Lifelong journey
Many people mistake commencement for an ending. And it’s really no surprise why. When 18-year-olds are rejoicing that they no…
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2006 Market Data Book — Boating Industry At The Helm
Numbers are great — until they work against you. And nowhere is that more evident or personal than when it…
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Interview with Brian Lesko, president of Islamorada Boat Center
Boating Industry: I understand Islamorada Boat Center has its roots in the used boat market. Can you give me some…
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Churn no more
Cross marketing can help all boating industry segments find new customers. Unlike the overall marine industry, the comparatively small water…
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Food for thought
Some colleagues and I were at lunch one day last spring, discussing management and leadership. Just ahead of us in…
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In Their Own Words: Network News
Scenario No. 1: A customer walks into a dealership after receiving a postcard in the mail that says, “Visit Front…
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At The Helm: At Your Fingertips
Most of us spend a great deal of time and energy attempting to figure out what our customers want and…
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Interview with Thom Dammrich, NMMA president
Boating Industry (BI): In our interview today, I’d like to focus on how the NMMA has changed since you joined…
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At The Helm: Round Two
After any successful endeavor, it’s tempting to sit back and spend your time relishing the victory. We’ve all witnessed great…
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King for a day
I love the boat show. I love it because it’s my job to go; I love it because, well, I’m…
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